Tastemaker Conference

The top trade show for home and housewares brands returned to Chicago the first week in March, hot on the heels of the Tastemaker Conference. Here’s a quick look at the insights and trends she came away with.

The Tastemaker Conference was started up in 2017 by Abbey Rodgriguez (herself a food blogger, freelancer, and mom) as a place for influencers in the food space to connect and learn how to grow their businesses. Laurie was invited to speak on a panel about brand partnerships – the how’s, why’s, the in’s and out’s. 

Her two biggest takeaways from the two days of panels, meetups, and meals:

1. So many influencers are overwhelmed by trying to create content for all the social media channels, and frustrated with Instagram’s unpredictable performance.
2. The blog is back! We’ve been working to help brands understand the value of a blog post for a long time. Now influencers are stepping up to the plate, building, optimizing, and monetizing their sites, and we couldn’t be happier. 

Interesting Voices 

• Vallery Lomas, Foodie in New York
• Sam Adler, Frosting and Fettuccine (#CookIt Crew!)
• Paul Bakaus, Head of Creator Relations at Google
• Laura Muller, Las Recetas de Laura
• Arsen Rabinovich, TopHatRank
• Liz and Dan Marek, Sugar Geek Show