Meet Samantha of @sammymontgoms, one of the newest additions to the CookIt family! π
Samantha grew up in a big Italian family, where homemade pizza, pasta, fresh bread, and wine were always on the table for anyone who walked through the door. Watching (and taste-testing) alongside her parents, grandparents, aunts, and uncles instilled a love for nostalgic Italian dishes, especially pasta, that she now recreates in her own kitchen. That same love for cooking shapes the content she shares today - honest, relatable, and achievable, with simple, sustainable recipes for the everyday cook, cooked from the heart and never overly produced.
Itβs not a CookIt team memberβs birthday without delicious food involved! πΏ @mariah.gr celebrated her birthday at Disneyland by trying all the new foods she hasnβt had yet and rating each one out of 10. Happy birthday, Mariah! π Weβre so excited for everything this year has in store for you! π
Say hello to Sheila of @shewillevolve, who recently joined the CookIt roster! π
Sheila is a Latina creator and mom who serves up bold, crave-worthy recipes that make people stop scrolling, start saving, and head straight to the kitchen - with an EGR of 10.3% on Instagram and 6.3% on TikTok to prove it. Her concepts are anything but ordinary, including a viral hashbrown series that showcases her out-of-the-box creativity. From comfort food twists to clever family-friendly meals, she knows how to turn everyday ingredients into high-performing content with strong ASMR and audience engagement. That same magic carries into her brand work - Sheila loves partnering with brands to create thumb-stopping campaigns that seamlessly spotlight products in fresh, authentic, and delicious ways audiences genuinely want to recreate.
One of our favorite parts of this job? The team behind it. π When @molls.benton was in NYC, of course we turned it into a mini food crawl with the team there - because if thereβs one thing this team agrees on, itβs that the best conversations happen over a good meal. Here are the stops we hit:
1οΈβ£ Mei Lai Wah
2οΈβ£ Toniiβs Fresh Rice Noodle
3οΈβ£ Nom Wah Tea Parlor
Where should the CookIt team hit up next time weβre all in NYC? π
Sharing some recent brand partnerships that the talent on our roster have been killing it with - proof of what happens when creators know exactly who they are and brands know exactly who to trust! π
Swipe for the recipes that are perfect to enjoy as we soak up whatβs left of summer β‘οΈ
π @melissajorealrecipes x @omahasteaks: burger flight featuring the Burger Perfection Flight
π @erinliveswhole x @goultima: lemonade tea refresher hydration drinks
π¦ @imashleybreannn x @betterthanbouillon: cowboy butter grilled shrimp featuring the Roasted Garlic Base
π₯ @allthehealthythings x @thespicehouse: Loaded Bread Dipping Oil featuring the Tuscan Harvest spice blend
π @halezgarciaathome x @landolakesktchn: Buttery Crumble Baked Peaches
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