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Chinet partnered with creator Kasim Hardaway to promote the many ways their products can be used in a festive table setting, and to help their consumers learn how to make easy, delicious meals for their holiday celebrations.
Kasim came up with a concept built around the idea of a holiday cooking boot camp, and hosted two in-person classes, plus a live cooking class. Social promotion was also included.
Objectives: Learn the basics of cooking delicious dishes for seasonal gatherings and show how Chinetโs products make entertaining effortless.
Kasimโs goal was to help his community experience the brand in real time, and explore all the ways Chinet helps them create a memorable table and feast. โI love bringing people into a space and sharing the experience the brand brings to their lives,โ said Kasim.
Kasimโs boot camps were a mix of cooking how-to and creative serving ideas. Chinet cups were used to serve a special cocktail and double as a vase. Chinetโs plates became the foundation for beautiful charcuterie boards..ย
Boot camp participants and Kasimโs followers came away with inspiring ideas for easy, effortless holiday entertaining.ย
Counting down to Expo West! โ๏ธ We canโt wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if youโre attending and would like to connect. ๐ค See you next week!
Weโve said it before, and weโll say it againโyeah, thereโs a game on Sunday, but letโs be realโฆ itโs all about the food. ๐ Here are some top-notch recipes from our roster that have to be at your game day watch party! ๐
In-N-Out Animal Style Sliders by @noflakeysalt
Spicy Buffalo Snack Mix by @kasimjhardaway x @hormelfoods
Crab Rangoon Dip by @yessidothecookingg
Cheesy Buffalo Chicken on Texas Toast by @cookinginthemidwest
BLT Dip by @aldentediva
Italian Sushi by @thecookingmawma
Fresh from @specialtyfoodassociationโs Fancy Food Show in Las Vegas! โ๏ธ We had an incredible time exploring the latest and greatest in food innovation. Here are the top trends we spotted that are set to take over 2025!
๐๐ซ๐จ๐ญ๐๐ข๐ง ๐๐๐๐ค๐ฌ: Beans and legumes are stepping up as protein powerhouses! Shoutout to @beanvivo for their innovative salad toppers.
๐๐ฅ๐๐ง๐ญ-๐๐๐ฌ๐๐ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง: From seafood to dairy, plant-based alternatives are booming for all diets! We loved the vegetarian pรขtรฉ from @alexian_pate.
๐๐จ๐จ ๐๐จ๐ซ ๐๐ฎ๐ณ๐ฎ: Yuzu is everywhere! Think chips, popcorn, mayo, and even @celebrity_goatโs Yuzu Citrus flavor.
๐๐ฎ๐ ๐๐ซ ๐๐ฅ๐ญ๐๐ซ๐ง๐๐ญ๐ข๐ฏ๐๐ฌ: Monk fruit, stevia, and allulose are redefining sweet treats! Weโre loving @lakantoโs selection.
๐๐จ๐ฐ & ๐๐จ-๐๐ฅ๐๐จ๐ก๐จ๐ฅ ๐๐๐ฏ๐๐ซ๐๐ ๐๐ฌ: The sober-curious movement is thriving, with sophisticated non-alcoholic wines, spirits, and beers.
๐๐๐ฐ ๐๐ง๐๐๐ค๐ข๐ง๐ ๐
๐จ๐ซ๐ฆ๐๐ญ๐ฌ: Protein-packed crisps, plant-based jerkyโฆ snacks are getting a serious upgrade to fit busy lifestyles!
๐๐๐ฌ๐ญ๐๐ฎ๐ซ๐๐ง๐ญ๐ฌ ๐๐จ๐ฏ๐ข๐ง๐ ๐ญ๐จ ๐๐๐: Big-name spots like @masala.pizza are making their way onto store shelves!
๐๐๐๐ฅ ๐๐ข๐ญ ๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง๐ฌ: Ready-to-eat meal kits are on the rise! @mycookingbox_na caught our eye.
๐
๐ฅ๐๐ฏ๐จ๐ซ๐๐ ๐๐จ๐ฉ๐๐จ๐ซ๐ง: Butter, step aside! Kraftโs Mac & Cheese popcorn is shaking up the snack aisle.
๐๐๐๐ค๐๐ ๐ข๐ง๐ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง: Eye-catching designs are stealing the spotlight, with brands like La Narval redefining the tinned fish category.
Weโre counting down the days to the Winter Fancy Food Show by @specialtyfoodassociation in Las Vegas! โ๏ธ In addition to connecting with our favorite brands, @lauriebuck (CEO & Founder) and @molls.benton (EVP) will be trend-hunting and, of course, product tasting!
Weโll hit the ground running on Sunday, 1/19, and be back bright and early on Monday, 1/20.
Laurie will also be joining her classmates from the Maker Prep courseโa program sponsored by the Specialty Food Association. ๐ป Their goal: to learn how to create, finance, distribute, and market a proprietary food business.
Will you be there? Letโs catch up! Email us at [email protected] or [email protected]. ๐ฌ Hope to see you soon!
CookIt has been nominated for the 2024 Creator Agency Award in the Top Creator Agency category, presented by BTI & @withjulyhq! ๐
This recognition means the world to us, and we couldnโt have made it this far without the support of our brand and agency partners, as well as our exclusive talent roster. โค๏ธ
As a women-owned, service-focused agency, we pride ourselves on bringing together brands and influencers who share a passion for food and lifestyle. Our deep niche expertise continues to fuel our growth, and weโre incredibly proud to see our roster of 30+ talented creators continue to thrive.
Voting is LIVE and ends on January 31, 2025! Click the link in our bio to cast your vote.
#CreatorAgencyAwards
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