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Organicville non-dairy dressings and condiments are not only delicious, they also have high standards. They’re certified organic, Whole30 approved, vegan, gluten-free, and have no added sugar. Organicville approached CookIt with a goal to build awareness of the many options they offer grocery shoppers who have dietary restrictions or just want an easy, ready-made dressing they can feel great about.
We recommended and cast four influencers with a combined following of 1.79M across all relevant channels. Their audiences range from conscious consumers who care about the quality of their ingredients to those with special diets, like vegan or gluten-free, who still want to eat delicious food.
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with recipes that highlight all the benefits of Organicville’s products, from the great flavor to the ease and convenience of having a delicious condiment or ready-made dressing you can feel great about.
With the engagement rate over seven times the industry standard, we can infer that consumers were inspired by the content and excited to check out the product. We can also see that the recipes spoke to audience priorities, like convenience and special diets. Creating Reels content also helped support this high number as Instagram continues to prioritize video in its algorithm.
Marathon runner, wellness creator, nourishing recipe developer, and now officially CookIt talent. Welcome @onebalancedlife to the roster! 🎉
Taylor, founder of One Balanced Life, has built a deeply engaged community, including a thriving Substack with 41,000+ subscribers. Her audience connects with her balanced, not restrictive, approach and accessible take on food and wellness. 😋
When she’s not in the kitchen, you’ll find Taylor running Town Lake Trail, sipping coffee at local cafés, or enjoying pup snuggles, all while inspiring her community to find joy in eating well and living fully!
Join us in congratulating @adamwitt on hitting 500K subscribers on YouTube! 🎉 From mouthwatering recipe videos to step-by-step how-tos and approachable cooking tips (all delivered with a fun and educational twist!), he’s built a community that keeps coming back for more.
Like the YouTubers say… don’t forget to Like, Comment, and Subscribe (to @adamwitt)! 🙌
Were you tuned into @platesbykody’s Cheesecake Series? 👀 You might have been without even realizing it! Two of the videos went viral - a Fruity Pebbles cheesecake with over 194K likes and a Brown Butter Cornbread cheesecake with 36K+ likes 🍰 Beyond the impressions, this series proves one thing: when it comes to cheesecake, @platesbykody delivers both creativity and credibility!
We’re excited to welcome another incredible creator to our talent roster - Priyanka of @chefpriyanka ! 🎉
Priyanka is a former data scientist turned self-taught, award-winning eco-chef. She’s also a Food Network champion, TV host, author of THE MODERN TIFFIN, columnist for The Washington Post’s “Ecokitchen,” pop-up restaurateur, and TEDx speaker… just to name a few!
On her socials, Priyanka shares globally inspired, plant-based Indian cuisine, blending her travels, culture, and commitment to eco-friendly living. An avid world traveler, she brings bold flavors, sustainability, and personality (bright lipstick and red glasses included) to make vegan food irresistible.
Meet Alexandra of @chefraco - one of the newest additions to the CookIt talent roster! 💛
Alexandra is a professional chef and content creator based in Los Angeles, with nearly a decade of experience in restaurants, catering, and private cheffing. She’s consulted for the Lakers, helping train and elevate their kitchen team, and now runs Performance Chef, a meal prep service specializing in high-protein, anti-inflammatory dishes crafted with dieticians to support recovery and overall wellness. On her socials, Alexandra shares behind-the-scenes glimpses of her culinary journey, giving followers an inside look at her work, recipes, and the passion that drives her craft.
She’s here to build, create, and raise the bar - welcome to CookIt, Alexandra! 🥂
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