Campaign: Organicville
Objective
Organicville non-dairy dressings and condiments are not only delicious, they also have high standards. They’re certified organic, Whole30 approved, vegan, gluten-free, and have no added sugar. Organicville approached CookIt with a goal to build awareness of the many options they offer grocery shoppers who have dietary restrictions or just want an easy, ready-made dressing they can feel great about.
Our Solution
We recommended and cast four influencers with a combined following of 1.79M across all relevant channels. Their audiences range from conscious consumers who care about the quality of their ingredients to those with special diets, like vegan or gluten-free, who still want to eat delicious food.
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with recipes that highlight all the benefits of Organicville’s products, from the great flavor to the ease and convenience of having a delicious condiment or ready-made dressing you can feel great about.
Outcome
With the engagement rate over seven times the industry standard, we can infer that consumers were inspired by the content and excited to check out the product. We can also see that the recipes spoke to audience priorities, like convenience and special diets. Creating Reels content also helped support this high number as Instagram continues to prioritize video in its algorithm.
