IMPRESSIONS
0
k+
COST PER ENGAGEMENT
$
0
ENGAGEMENT
0
%
Organicville non-dairy dressings and condiments are not only delicious, they also have high standards. They’re certified organic, Whole30 approved, vegan, gluten-free, and have no added sugar. Organicville approached CookIt with a goal to build awareness of the many options they offer grocery shoppers who have dietary restrictions or just want an easy, ready-made dressing they can feel great about.
We recommended and cast four influencers with a combined following of 1.79M across all relevant channels. Their audiences range from conscious consumers who care about the quality of their ingredients to those with special diets, like vegan or gluten-free, who still want to eat delicious food.
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with recipes that highlight all the benefits of Organicville’s products, from the great flavor to the ease and convenience of having a delicious condiment or ready-made dressing you can feel great about.
With the engagement rate over seven times the industry standard, we can infer that consumers were inspired by the content and excited to check out the product. We can also see that the recipes spoke to audience priorities, like convenience and special diets. Creating Reels content also helped support this high number as Instagram continues to prioritize video in its algorithm.
Our EVP @molls.benton just returned from the first-ever Talent Manager Summit in Austin, TX. ✈️ Each month, the CookIt team meets with fellow managers and agency owners to discuss the current state of influencer marketing - this time they brought it from Google Meet to IRL! Meeting with an amazing group of both agency owners and female solopreneurs, the group spent two days discussing everything from company and team goals, how to be the best manager for your talent, ways to work best with fellow brands/agencies and of course ate their way through Austin! 🫶🌮
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
The talent at CookIt has been busy… And that includes @atasteofkoko, who took her #SXSW2025 experience to new heights - literally! ✈️ Partnering with @goodyearblimp, she soared into Austin for the 100th anniversary of the iconic blimp, marking its first return to the city in over a decade.
These are the moments that define CookIt - working with our talent to land unforgettable opportunities, pushing creative boundaries, and staying ahead of industry trends. As the team continues to attend events, build partnerships, and connect with brands, we want to know - where should we be next? 🎫 Hopefully, we’ll see you there!
Content creators know that a clean space is key - especially when the kitchen doubles as a studio. 🧽 This partnership between @noflakeysalt and @BISSELLclean goes beyond the kitchen and into the lifestyle space, showcasing how the CrossWave HydroSteam makes cleaning faster and easier - so there’s more time for creating. 🍳 Here’s to more thoughtful, smart partnerships that fit seamlessly into creators’ everyday lives!
© 2025 CookIt Media, LLC | All Rights Reserved. | Branding & Website Design by The La.Rue Creative Studio. | Privacy Policy | Terms & Conditions
