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Hodo thrives off making healthy options easy, delicious, and accessible. Their artisanal plant-based proteins are handcrafted using traditional methods and organic ingredients, resulting in rich, complex flavors that change the way consumers experience plant-based foods.
This campaign was built to feature Hodo’s new delicious Adobo Mexican Crumbles, which are packed full of nutrients and a great option for vegans, vegetarians, or anyone looking to add more plant based protein to their diet.
Objectives: Generate buzz and excitement around Hodo’s new plant-based meat alternative product, Adobo Mexican Crumbles, and drive people to the Whole Foods store locator to increase sales of product.
We recommended and cast eight influencers who provided exposure to a broad, well-aligned target audience of health-focused and plant-based consumers.
Then we built a campaign strategy around two detailed themes that showcased the versatility of the product and inspired consumers to heat up their kitchens and eat healthy through the holidays. We managed the timeline and execution of the work, from casting through reporting.
The overall percentage of audience reach and engagement surpassed industry benchmarks, and the cost per engagement was well under the industry standard. This indicated that consumers were inspired by the content and excited about the product.
Contact us to talk about your influencer marketing strategy.
Introducing the latest talent joining our CookIt roster - Sloane of @sloanes.table! 🍰 A baking pro who also brings the savory heat, Sloane creates bakery-worthy desserts - from easy cookies and brownies to showstopping layer cakes and technical pastries. Her tested recipes and editorial imagery make every bake feel achievable, letting flavor and texture shine over fussy decoration. With baking season around the corner, we couldn’t be more excited to welcome her to the roster!
Our Founder & CEO, @lauriebuck, sat down with Elliot, founder of Lawyerly, for Lawyerly’s latest Client Spotlight - talking through Laurie’s 30 years of storytelling, from food media to building CookIt from scratch! 🎙️
A few main takeaways from the spotlight:
• How three decades in food media (@bonappetitmag, @betterhomesandgardens, Fine Cooking, @thekitchn) set the stage for building a talent agency
• What creators consistently get wrong when it comes to brand deals
• The Inc. 5000 milestone and the leadership lesson that surprised her most along the way
• What’s next for CookIt, including where The CookIt Collective is headed
The full conversation is live on Lawyerly’s website!
Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start!
In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥
Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!
Introducing our newest CookIt talent, Mary of @maryswholelife! 🎉
As a mom of 3 living with celiac disease, Mary has built her platform around making gluten-free and allergen-friendly living feel simple, not restrictive. Her recipes are quick, macro-friendly, and high-protein, designed to support busy families - whether that’s a weeknight dinner or a paleo-friendly dish. Mary inspires her audience to live a full, delicious life while navigating a gluten-free lifestyle. Beyond recipes, she shares everything from back-to-school meal ideas to gluten-free travel finds and restaurant recs through her blog and newsletter.
Some of our favorite work happens outside of a deck or a call! 🥂 Last month, our NYC based CookIt team went to dinner with Priyanka of @chefpriyanka at @thecornerstore - good food, better conversation, and a reminder of why we love the relationships we build with our talent!
Here’s everything they ate ➡️
Seasonal Crudo
The Corner Store Caesar
Seasonal Tomato Appetizer
Wagyu French Dip
Au Jus from the Wagyu French Dip
Steak Frites
Pornstar Royale
Sour Cream & Onion Martini
Tomato Martini
Hand-Cut French Fries
Vegetarian Chicken Parm
Wilted Spinach
Samoa Sundae
Apple Hand Pies
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