4 Secrets to a Successful TikTok

Originally published July 2020, updated May 2022.   These past couple of years, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking on a budget or answering the ever-looming question “what’s for dinner?”. The popularity of […]

Brand Biz: What to Know Now About IGTV

Are you posting content on IGTV yet? Are you watching IGTV? Is IGTV important to your content strategy? For answers to these and many other questions, we went to lifestyle personality, successful YouTube brand and video authority, Theodore Leaf. Q: Should influencers be in a hurry to start posting on IGTV if they aren’t there […]