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Efficiency is our middle name. Weโve left big production teams, sky-high rates, and long timelines where they should remain: in the past. Instead, weโve built a network of content pros who create premium food and lifestyle content that demonstrates the value of your product, tells a story about your brand, and gets your consumerโs attention.
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Last week at CookIt, Talent Coordinator @carly_halper joined @bitsbitesblog and @thecookingmawma at the @nationalrestaurantshow in Chicago - continuing CookItโs work of showing up alongside its roster, connecting with brands, and supporting their growth across the industry!
In case you missed it, we were on the ground at @natprodexpo West a couple weeks ago, walking the convention alongside some of the incredible talent on our roster, including Ronica from @mymanabites!
While there, Ronica connected in person with @wisecode.ai - an app that lets you scan any food label and instantly breaks down ingredients, reveals how processed it really is, and delivers a clear, science-backed nutrition score. ๐ฑ
She captured content on-site, filmed quick sound bites for the brandโs internal and social use, and seamlessly incorporated Expo West footage into her sponsored post - elevating the partnership with a level of authenticity and real-world storytelling you just canโt replicate off-site!
Last week, Talent Coordinator Carly Halper was joined by Katie of @bitsbitesblog from the CookIt roster to attend @theinspiredhomeshow, a premier event for home and housewares brands. It was another successful event - making new connections with brands in person, learning more about their marketing and campaign strategies for the year, and introducing CookIt to the community. ๐
Exploring the show floor, we connected with both familiar brands from last year and new ones, including @haden_usa, @brodandtaylor, and Gibson Homeware. It was clear that many brands are increasingly embracing influencer marketing, especially for new product launches, recognizing the value of influencer partnerships alongside more traditional approaches. With so many brands open to collaboration and innovation, weโre excited for whatโs ahead - stay tuned for upcoming partnerships and opportunities!
Back from Expo West last week and still thinking about the innovations we saw across the show floor. ๐ One theme came up again and again: familiar foods being reimagined through function, format, and nostalgia! Here are the trends that stood out:
๐ ๐๐ง๐ข๐ฆ๐๐ฅ ๐
๐๐ญ๐ฌ ๐๐๐ค๐ข๐ง๐ ๐ ๐๐จ๐ฆ๐๐๐๐๐ค: Beef tallow is back! @steaknshake leaned into tallow fries, and traditional fats and less processed frying mediums are gaining traction.
๐พ ๐
๐ข๐๐๐ซ ๐๐ฌ ๐ญ๐ก๐ ๐๐๐ฑ๐ญ ๐
๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ง๐ ๐ซ๐๐๐ข๐๐ง๐ญ: Protein remains strong, but fiber is quickly emerging as the new functional hero.
๐ฅ ๐๐๐ฏ๐จ๐ซ๐ฒ ๐๐ข๐ฅ๐ค ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง: Plant-based milks are expanding beyond sweet or neutral flavors. Have you heard of @oatlyโs popcorn milk?
๐ ๐๐๐ญ๐ญ๐๐ซ-๐๐จ๐ซ-๐๐จ๐ฎ ๐๐๐ฌ๐ญ๐: The pasta category continues to evolve with strong better-for-you positioning like with @eatbanzaโs showcased gluten-free shells!
๐ ๐๐ฅ๐๐ฏ๐๐ญ๐๐ ๐
๐ซ๐จ๐ณ๐๐ง ๐๐ข๐ณ๐ณ๐: Frozen pizza is premiumizing - @larossipizza stood out with pizzas produced directly in Italy, reinforcing the imported authenticity angle!
๐ฅ ๐๐จ๐ฎ๐ฉ ๐๐ฎ๐ฆ๐ฉ๐ฅ๐ข๐ง๐ ๐๐ฎ๐ซ๐ ๐: Soup dumplings continue to expand. @eat.mila impressed with flavors like Spicy Hot Pot Beef!
๐ซ ๐๐๐ญ๐๐ฌ ๐๐ฌ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ฅ ๐๐ฐ๐๐๐ญ๐๐ง๐๐ซ ๐๐ง๐ ๐๐๐ซ๐ซ๐ข๐๐ซ: Dates are showing up more as a natural sweetener and product base. We loved @frenchsquirrel.coโs peanut butter stuffed dates!
๐ฅ ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐ ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐ก๐ข๐ฉโ๐ข๐๐ข๐๐: Brands are turning unexpected foods into crunchy chip formats (like @little.latke and @mamametempehchips).
๐ง ๐๐จ๐ญ๐ญ๐๐ ๐ ๐๐ก๐๐๐ฌ๐ ๐ข๐ง ๐๐ฏ๐๐ซ๐ฒ ๐
๐จ๐ซ๐ฆ๐๐ญ: Cottage cheese is still having a major moment!
๐ฅ ๐๐ฏ๐จ๐๐๐๐จ ๐๐ข๐ฅ ๐๐ง ๐๐ก๐ ๐๐ข๐ฌ๐: @eatsimpli and other brands see avocado oil as a healthier option.
๐ฑ ๐๐๐
๐๐ง๐ ๐๐๐: Ultra Processed Foods and Regenerative Organic Certified ingredients got a lot of attention this year. @wisecode.ai, a new AI-powered app, lets you scan barcodes to detect UPF foods - how cool!
โจ ๐๐จ๐จ๐ฌ๐ญ ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐ : In the supplement world, itโs all about collagen, peptides, colostrum, prebiotics, and whey.
Huge congratulations to Ronica of @mymanabites from the CookIt talent roster on hitting 1 million followers on Facebook! ๐
When asked what fueled her incredible growth, Ronica shared:
โConsistency and community made all the difference. I showed up every day posting recipes that reflect me, whether itโs wellness, family meals, or a yummy dessert, and connected with my audience by responding to comments and engaging with them. With this, Facebook gave me a platform to grow from 400 followers to 1 million in under two years.โ
This milestone is truly no small feat. Cheers to showing up, staying authentic, and building a community that loves every bite! ๐
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