At CookIt, weāre food media veterans and content strategists who make expert content the foundation of everything we do, from ambassadorships to campaigns to custom content. Thatās our promise. The result: Performance that exceeds your goals. Weāll prove it to you.ā
How can we help you?ā
Working with our exclusive talent roster, we create authentic, long-term ambassadorships for brands ā the kind of relationships that elevate both client and influencer, and create deep trust among a shared audience.
Services
Whether youāre looking to build brand loyalty, shift your target audience or drive sales, we have the expertise and resources to create a custom campaign strategy focused on achieving your goals. Working with our curated, invite-only network of creators (called the CookIt Community), we identify and secure the influencers best positioned to achieve the results you need to prove ROI, and then manage the campaign end to end.
Services
Efficiency is our middle name. Weāve left big production teams, sky-high rates, and long timelines where they should remain: in the past. Instead, weāve built a network of content pros who create premium food and lifestyle content that demonstrates the value of your product, tells a story about your brand, and gets your consumerās attention.
Weāll work with you to find the best creator to bring your content to life, and then manage the creative process all the way through.
Services
Letās chat about your marketing goals and all the ways we can help you exceed them.Ā
Weāre excited to welcome another incredible creator to our talent roster - Brandi of @theonepotmomma_! š
Brandi is a Southern Louisiana creator whose approachable one-pot recipes, entertaining ideas, and authentic family lifestyle have built a loyal, engaged community. As a working mom and entrepreneur with an extensive design background, she brings a unique perspective to food, home, and entertaining - creating polished, relatable content that inspires her audience and makes brand partnerships feel seamless!
Celebrating @phillycreamchsā NEW Lactose Free Cream Cheese with the @zenograms team at @sarabethsnyc! š
We had the best time sampling the new lactose-free cream cheese in a variety of delicious ways, getting our gifted @lecreuset butter dishes engraved, choosing our favorite mix-ins to create a custom cream cheese blend that we got to take home with a side of fresh bagels.
It was also so great to finally meet so many of our contacts and friendly faces in person and continue building those connections! š
A little glimpse into CookItās summer so far! š Weāve been heads down growing our talent roster, booking new partnerships, and keeping the momentum going, but weāve also been making sure to actually enjoy the season (shoutout to Summer Friday!)
Swipe to see what the team has been up to!
Molly (Executive Vice President) - sheās been going to the beach every weekend with Sedona, spent a week in Maine with her husband eating endless lobster, and learned to play Mahjong (and even won her first hand!) šļø
Laurie (Founder & CEO) - highlight of her summer was a family trip to Hawaii to celebrate her nephewās wedding (and eat all the buƱuelos!) š
Ronni (Talent Manager & Acquisition Lead) - trying out new restaurants and escaped NYC for a July 4th trip to Miami and Bimini, which of course included a boat day! š„ļø
Lauren (Talent Coordinator) - trip to New York, attended a FIFA World Cup match in LA, and has been teaching Pro NBA Prep classes! š
Carly (Talent Coordinator) - went on her honeymoon in Scottsdale, AZ! ā¤ļø
Megan (Talent Manager) - Maine, Block Island, and plenty of lobster rolls along the Connecticut shoreline! š¦
Kira (Content Manager) - trips to LA, Knicks finals watch party and parade, and trying plenty of matchas! šµ
Mariah (Talent Coordinator) - hanging with her foster kitties and attended the āMarilyn Monroe: Hollywood Iconā exhibit in LA! šāā¬
Aurora (Talent Manager) - horseback riding, making Fourth of July pancake art on the griddle, and kayaking with the dog! š„
Nothing beats meeting the brands we love in real life. š§”
We spent the week at @specialtyfoodassociationās Fancy Food Show in NYC catching up with old friends ā @thespicehouse, @latourangelle, @colavitausa, @lifewaykefir, @elmhurst1925, @javafactoryroasters, @manischewitzco, @momofukugoods, @isignyamerica ā and getting to know some new ones that completely stopped us in our tracks ā @jesseandbens, @fishwife, @masa_chips, @davidprotein, @loopini, @eatshameless, @merkatobymarcus, @nongshimusa, @vermontcreamery, and @butchersbonebroth š
Swipe for a few of our favorite moments from the floor!
Thereās just no substitute for shaking hands, tasting the product, and hearing the story behind it straight from the people building it.
Our founder @lauriebuck sat down with CJ Bruce on @themissingingredientagency podcast to talk about building creator businesses that last!
A few things covered:
š³ What a decade+ in food media (@bonappetitmag, Fine Cooking, @betterhomesandgardens) taught Laurie about the creator economy
š¤ What actually makes a brand + creator partnership work
š Why conversion isnāt the whole story when it comes to measuring influence
š¤ Her take on AI and whether itās coming for creator jobs
š Why the smartest creators are building beyond brand deals - a website, a product, a book, something thatās truly theirs
Full episode is live now on YouTube, Apple Podcasts, Spotify, and Amazon Music! š§
P.S. - CJ is looking to feature more food & beverage creators on the show - real conversations about building a business beyond brand deals. If thatās you (or someone on our roster reading this), reach out and weāll make the intro!
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