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Campaign: Chinet

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The Challenge

Chinet partnered with creator Kasim Hardaway to promote the many ways their products can be used in a festive table setting, and to help their consumers learn how to make easy, delicious meals for their holiday celebrations.

Kasim came up with a concept built around the idea of a holiday cooking boot camp, and hosted two in-person classes, plus a live cooking class. Social promotion was also included.

Objectives: Learn the basics of cooking delicious dishes for seasonal gatherings and show how Chinet’s products make entertaining effortless.

Our Solution

Kasim’s goal was to help his community experience the brand in real time, and explore all the ways Chinet helps them create a memorable table and feast. “I love bringing people into a space and sharing the experience the brand brings to their lives,” said Kasim.

Kasim’s boot camps were a mix of cooking how-to and creative serving ideas. Chinet cups were used to serve a special cocktail and double as a vase. Chinet’s plates became the foundation for beautiful charcuterie boards.. 

Boot camp participants and Kasim’s followers came away with inspiring ideas for easy, effortless holiday entertaining. 

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Our Founder & CEO, @lauriebuck, sat down with Elliot, founder of Lawyerly, for Lawyerly’s latest Client Spotlight - talking through Laurie’s 30 years of storytelling, from food media to building CookIt from scratch! 🎙️

A few main takeaways from the spotlight:
• How three decades in food media (@bonappetitmag, @betterhomesandgardens, Fine Cooking, @thekitchn) set the stage for building a talent agency
• What creators consistently get wrong when it comes to brand deals
• The Inc. 5000 milestone and the leadership lesson that surprised her most along the way
• What’s next for CookIt, including where The CookIt Collective is headed

The full conversation is live on Lawyerly’s website!

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Open post by cookitmedia with ID 18126299992693041
Our Founder & CEO, @lauriebuck, sat down with Elliot, founder of Lawyerly, for Lawyerly’s latest Client Spotlight - talking through Laurie’s 30 years of storytelling, from food media to building CookIt from scratch! 🎙️ A few main takeaways from the spotlight: • How three decades in food media (@bonappetitmag, @betterhomesandgardens, Fine Cooking, @thekitchn) set the stage for building a talent agency • What creators consistently get wrong when it comes to brand deals • The Inc. 5000 milestone and the leadership lesson that surprised her most along the way • What’s next for CookIt, including where The CookIt Collective is headed The full conversation is live on Lawyerly’s website!

Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start!

In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥

Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!

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Open post by cookitmedia with ID 18108777935588725
Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start! In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥 Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!

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