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Hodo thrives off making healthy options easy, delicious, and accessible. Their artisanal plant-based proteins are handcrafted using traditional methods and organic ingredients, resulting in rich, complex flavors that change the way consumers experience plant-based foods.
This campaign was built to feature Hodo’s new delicious Adobo Mexican Crumbles, which are packed full of nutrients and a great option for vegans, vegetarians, or anyone looking to add more plant based protein to their diet.
Objectives: Generate buzz and excitement around Hodo’s new plant-based meat alternative product, Adobo Mexican Crumbles, and drive people to the Whole Foods store locator to increase sales of product.
We recommended and cast eight influencers who provided exposure to a broad, well-aligned target audience of health-focused and plant-based consumers.
Then we built a campaign strategy around two detailed themes that showcased the versatility of the product and inspired consumers to heat up their kitchens and eat healthy through the holidays. We managed the timeline and execution of the work, from casting through reporting.
The overall percentage of audience reach and engagement surpassed industry benchmarks, and the cost per engagement was well under the industry standard. This indicated that consumers were inspired by the content and excited about the product.
Contact us to talk about your influencer marketing strategy.
@giordanospizza partnered with @adamwitt on CookIt’s Talent Roster to shine a light on a menu favorite that often gets overshadowed by the brand’s iconic deep dish: its Tavern Style Pizza! 🍕 Thin, cracker-crisp, and cut into squares, it’s a Chicago classic that was ready for a broader audience.
Adam’s fun, personality-driven content made him a natural fit to showcase the menu item, creating a campaign that felt authentic while giving Giordano’s Tavern Style Pizza the spotlight it deserves!
We’re excited to welcome another incredible creator to our talent roster - Brandi of @theonepotmomma_! 🎉
Brandi is a Southern Louisiana creator whose approachable one-pot recipes, entertaining ideas, and authentic family lifestyle have built a loyal, engaged community. As a working mom and entrepreneur with an extensive design background, she brings a unique perspective to food, home, and entertaining - creating polished, relatable content that inspires her audience and makes brand partnerships feel seamless!
Celebrating @phillycreamchs’ NEW Lactose Free Cream Cheese with the @zenograms team at @sarabethsnyc! 😋
We had the best time sampling the new lactose-free cream cheese in a variety of delicious ways, getting our gifted @lecreuset butter dishes engraved, choosing our favorite mix-ins to create a custom cream cheese blend that we got to take home with a side of fresh bagels.
It was also so great to finally meet so many of our contacts and friendly faces in person and continue building those connections! 💛
A little glimpse into CookIt’s summer so far! 🌞 We’ve been heads down growing our talent roster, booking new partnerships, and keeping the momentum going, but we’ve also been making sure to actually enjoy the season (shoutout to Summer Friday!)
Swipe to see what the team has been up to!
Molly (Executive Vice President) - she’s been going to the beach every weekend with Sedona, spent a week in Maine with her husband eating endless lobster, and learned to play Mahjong (and even won her first hand!) 🏝️
Laurie (Founder & CEO) - highlight of her summer was a family trip to Hawaii to celebrate her nephew’s wedding (and eat all the buñuelos!) 💍
Ronni (Talent Manager & Acquisition Lead) - trying out new restaurants and escaped NYC for a July 4th trip to Miami and Bimini, which of course included a boat day! 🛥️
Lauren (Talent Coordinator) - trip to New York, attended a FIFA World Cup match in LA, and has been teaching Pro NBA Prep classes! 💃
Carly (Talent Coordinator) - went on her honeymoon in Scottsdale, AZ! ❤️
Megan (Talent Manager) - Maine, Block Island, and plenty of lobster rolls along the Connecticut shoreline! 🦞
Kira (Content Manager) - trips to LA, Knicks finals watch party and parade, and trying plenty of matchas! 🍵
Mariah (Talent Coordinator) - hanging with her foster kitties and attended the “Marilyn Monroe: Hollywood Icon” exhibit in LA! 🐈⬛
Aurora (Talent Manager) - horseback riding, making Fourth of July pancake art on the griddle, and kayaking with the dog! 🥞
Nothing beats meeting the brands we love in real life. 🧡
We spent the week at @specialtyfoodassociation’s Fancy Food Show in NYC catching up with old friends — @thespicehouse, @latourangelle, @colavitausa, @lifewaykefir, @elmhurst1925, @javafactoryroasters, @manischewitzco, @momofukugoods, @isignyamerica — and getting to know some new ones that completely stopped us in our tracks — @jesseandbens, @fishwife, @masa_chips, @davidprotein, @loopini, @eatshameless, @merkatobymarcus, @nongshimusa, @vermontcreamery, and @butchersbonebroth 👀
Swipe for a few of our favorite moments from the floor!
There’s just no substitute for shaking hands, tasting the product, and hearing the story behind it straight from the people building it.
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