Fisher Nuts has been making the freshest, best-tasting nuts on the market for 100 years. Now they’re bringing their orchard-to-table ethos to two new products: Almond Flour and Pecan Flour. As newbies to the nut flour game, Fisher Nuts needed to not only raise awareness of their new product offerings but also better understandย their marketplaceโwhich types of consumers are most likely to use these products and why, and what are the most effective ways to reach them?
Objectives: Identify target consumer groups, Refine content marketing strategy using key insights from audience segment testing, build the foundation for a successful influencer marketing program by identifying stand-out brand ambassadors, Drive trial and conversion on Amazon product pages.
We started by identifying a number of audience segments likely to convert on Fisherโs nut flours. Then we recommended and cast 18 influencers with a total following of over 5M+ who hold engaged followings among those segments.ย To maximize budget, we worked with each influencer to finalize deliverables that offered the best reach and engagement among their followers.
From there, we managed the campaign from start to finish, beginning with a creative brief that outlined brand guidelines, partnership details, and editorial themes specific to target audience interests and pain points. Managing the timeline and execution of the work in real-time, we reported on key audience insights to further inform Fisher Nuts influencer and paid strategies.ย
We were able to surpass industry benchmarks on engagement by impressive margins. A 7% engagement rate indicated a strong interest in the product, while 11K+ Instagram saves demonstrated a strong intent to try the recipe and purchase the product at a later date. Our work concluded with a detailed report that included top-performing influencers, recommendations for which consumer segments to target, and key insights into which types of messaging and content were most resonant among those groups. This provided Fisher with a strong foundation for their influencer marketing program and its continued success, and the tools they need to continue refining and honing their marketing strategy around Almond Flour and Pecan Flour.
Last week, Ronica of @mymanabites took the stage at @meta HQ! She spoke on the Empowered User Panel at the Facebook Leadership Summit, sharing her journey as a creator with an audience of 300+ @facebook leaders. And as a bonus, every attendee went home with her @floraandmana spice kits! ๐
Moments like this are why we love what we do at CookIt: getting to back creators as their stories reach bigger and bigger stages. Congrats, Ronica! ๐
Team CookIt is Team Hot Sauce! ๐ฅ @melindasfoods is a long-term partner of ours, and weโre so appreciative of the relationship weโve built with them. On top of that, they surprised our team with generous packages of hot sauces, and weโve been having the best time trying them all!
Hereโs how a few of us have been enjoying them:
@mariah.gr on chicken nuggets
@carly_vanderlee on tacos
@whatscookingwithaurora on chicken wings
@meg_hallinan on pizza
Thank you, @melindasfoods, for always showing up for us and for our talent. Weโre so grateful for this partnership and everything that comes with it! ๐ถ๏ธ
Welcome to the roster, @reallittlemeals! ๐ Ashley is a mom of three who makes feeding kids easier for parents. Her simple, realistic meal and snack ideas for babies, toddlers, kids, and the whole family use everyday ingredients, come together fast, and sneak in nutrition without the fuss.
Most of her recipes are inspired by what sheโs making for her own family, so theyโre tested in a real kitchen with real little eaters.
Outside the kitchen, youโll find her with a good book or trying a new restaurant with her husband!
Prime Day may be over, but the scroll never stops! When every brand is shouting about a deal, the right creator helps your product cut through. @drinkorgain teamed up with our roster to do exactly that for their @amazon Prime Day whey protein powder sale. ๐
With the holidays coming up, there are even more sales and products fighting for attention. If you want your brand to be the one people remember, letโs find your creators. ๐ Reach out on our website via the link in bio, or send us a DM!
Huge thanks to our brand partners for the thoughtful goodies at our offsite - it truly made our time together even better, and reminded us how lucky we are to work with brands that believe in our talent as much as we do. Weโre so grateful for your generosity and for partnerships that feel like real relationships. ๐
@drinklmnt for the electrolytes
@goultima for keeping us hydrated
@daiyafoods for the sweet treats
@bentgo for the water bottles
@bienasnacks for the snacks
@staub_usa for the mugs
@churnfoods with the butters
@thespicehouse with the seasoning
@californiaoliveranch with the olive oil
@grillin_with_dad with the seasoning and rubs
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