Fisher Nuts has been making the freshest, best-tasting nuts on the market for 100 years. Now they’re bringing their orchard-to-table ethos to two new products: Almond Flour and Pecan Flour. As newbies to the nut flour game, Fisher Nuts needed to not only raise awareness of their new product offerings but also better understand their marketplace—which types of consumers are most likely to use these products and why, and what are the most effective ways to reach them?
Objectives: Identify target consumer groups, Refine content marketing strategy using key insights from audience segment testing, build the foundation for a successful influencer marketing program by identifying stand-out brand ambassadors, Drive trial and conversion on Amazon product pages.
We started by identifying a number of audience segments likely to convert on Fisher’s nut flours. Then we recommended and cast 18 influencers with a total following of over 5M+ who hold engaged followings among those segments. To maximize budget, we worked with each influencer to finalize deliverables that offered the best reach and engagement among their followers.
From there, we managed the campaign from start to finish, beginning with a creative brief that outlined brand guidelines, partnership details, and editorial themes specific to target audience interests and pain points. Managing the timeline and execution of the work in real-time, we reported on key audience insights to further inform Fisher Nuts influencer and paid strategies.
We were able to surpass industry benchmarks on engagement by impressive margins. A 7% engagement rate indicated a strong interest in the product, while 11K+ Instagram saves demonstrated a strong intent to try the recipe and purchase the product at a later date. Our work concluded with a detailed report that included top-performing influencers, recommendations for which consumer segments to target, and key insights into which types of messaging and content were most resonant among those groups. This provided Fisher with a strong foundation for their influencer marketing program and its continued success, and the tools they need to continue refining and honing their marketing strategy around Almond Flour and Pecan Flour.
Marathon runner, wellness creator, nourishing recipe developer, and now officially CookIt talent. Welcome @onebalancedlife to the roster! 🎉
Taylor, founder of One Balanced Life, has built a deeply engaged community, including a thriving Substack with 41,000+ subscribers. Her audience connects with her balanced, not restrictive, approach and accessible take on food and wellness. 😋
When she’s not in the kitchen, you’ll find Taylor running Town Lake Trail, sipping coffee at local cafés, or enjoying pup snuggles, all while inspiring her community to find joy in eating well and living fully!
Join us in congratulating @adamwitt on hitting 500K subscribers on YouTube! 🎉 From mouthwatering recipe videos to step-by-step how-tos and approachable cooking tips (all delivered with a fun and educational twist!), he’s built a community that keeps coming back for more.
Like the YouTubers say… don’t forget to Like, Comment, and Subscribe (to @adamwitt)! 🙌
Were you tuned into @platesbykody’s Cheesecake Series? 👀 You might have been without even realizing it! Two of the videos went viral - a Fruity Pebbles cheesecake with over 194K likes and a Brown Butter Cornbread cheesecake with 36K+ likes 🍰 Beyond the impressions, this series proves one thing: when it comes to cheesecake, @platesbykody delivers both creativity and credibility!
We’re excited to welcome another incredible creator to our talent roster - Priyanka of @chefpriyanka ! 🎉
Priyanka is a former data scientist turned self-taught, award-winning eco-chef. She’s also a Food Network champion, TV host, author of THE MODERN TIFFIN, columnist for The Washington Post’s “Ecokitchen,” pop-up restaurateur, and TEDx speaker… just to name a few!
On her socials, Priyanka shares globally inspired, plant-based Indian cuisine, blending her travels, culture, and commitment to eco-friendly living. An avid world traveler, she brings bold flavors, sustainability, and personality (bright lipstick and red glasses included) to make vegan food irresistible.
Meet Alexandra of @chefraco - one of the newest additions to the CookIt talent roster! 💛
Alexandra is a professional chef and content creator based in Los Angeles, with nearly a decade of experience in restaurants, catering, and private cheffing. She’s consulted for the Lakers, helping train and elevate their kitchen team, and now runs Performance Chef, a meal prep service specializing in high-protein, anti-inflammatory dishes crafted with dieticians to support recovery and overall wellness. On her socials, Alexandra shares behind-the-scenes glimpses of her culinary journey, giving followers an inside look at her work, recipes, and the passion that drives her craft.
She’s here to build, create, and raise the bar - welcome to CookIt, Alexandra! 🥂
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