Fisher Nuts has been making the freshest, best-tasting nuts on the market for 100 years. Now they’re bringing their orchard-to-table ethos to two new products: Almond Flour and Pecan Flour. As newbies to the nut flour game, Fisher Nuts needed to not only raise awareness of their new product offerings but also better understand their marketplace—which types of consumers are most likely to use these products and why, and what are the most effective ways to reach them?
Objectives: Identify target consumer groups, Refine content marketing strategy using key insights from audience segment testing, build the foundation for a successful influencer marketing program by identifying stand-out brand ambassadors, Drive trial and conversion on Amazon product pages.
We started by identifying a number of audience segments likely to convert on Fisher’s nut flours. Then we recommended and cast 18 influencers with a total following of over 5M+ who hold engaged followings among those segments. To maximize budget, we worked with each influencer to finalize deliverables that offered the best reach and engagement among their followers.
From there, we managed the campaign from start to finish, beginning with a creative brief that outlined brand guidelines, partnership details, and editorial themes specific to target audience interests and pain points. Managing the timeline and execution of the work in real-time, we reported on key audience insights to further inform Fisher Nuts influencer and paid strategies.
We were able to surpass industry benchmarks on engagement by impressive margins. A 7% engagement rate indicated a strong interest in the product, while 11K+ Instagram saves demonstrated a strong intent to try the recipe and purchase the product at a later date. Our work concluded with a detailed report that included top-performing influencers, recommendations for which consumer segments to target, and key insights into which types of messaging and content were most resonant among those groups. This provided Fisher with a strong foundation for their influencer marketing program and its continued success, and the tools they need to continue refining and honing their marketing strategy around Almond Flour and Pecan Flour.
Happy Birthday to us! 🎉 CookIt is celebrating 10 years in business. Join us as we take a trip down memory lane and look back at some highlights from the past decade! 📖
From NYC to LA, @creatoriq’s coast-to-coast events gave us a front-row seat to where influencer marketing is headed.
In New York, the message was clear: influencer marketing is maturing. It’s no longer about one-off posts or quick conversions. Brands are building full-funnel strategies — awareness at the top, education in the middle, and conversion at the bottom — and creators are being brought in at every step to make it all feel seamless.
But maybe the most important takeaway? Don’t forget the brand story. In a world chasing ROI, it was a much-needed reminder that marketing isn’t a math problem. It’s about people, connection, and choosing the right voice to tell your story.
In LA, we heard echoes of the same. Creators aren’t just content machines — they’re collaborators. Co-strategists. And platforms like TikTok are leaning into that, building tools to make it easier for brands and creators to build something together, moving beyond even the sponsored post.
Across both cities, one thing was clear: influencer marketing is evolving — from transactional posts to long-term, strategic partnerships. It’s no longer just part of the plan — for many brands, it’s the foundation of how they tell their story, build trust, and drive real results.
And that’s exactly the kind of shift we’re here for!
The other week, Carly and Molly were in Chicago for the @nationalrestaurantshow — their first time attending, but definitely not their last! 🙌 They connected with incredible chefs and brands leading the way in restaurant innovation, exploring everything from front-of-house experiences to back-of-house operations. Days full of learning, inspiring conversations, and big takeaways they’ll be able to carry into any future talent convos! 💛
Our friends at @odysseyentertainmentgroup recently hosted an incredible team + creator retreat in Los Angeles and brought together several industry friends for a night out in West Hollywood. 🌴 Our VP of Partnerships @molls.benton joined Jess of @shinetalentgroup, Molly of @vraiofficial, and Paige from Odyssey to celebrate the amazing work each team is doing and the growth still to come!
In a space that can often feel competitive, this night was a reminder that collaboration is where the real magic happens. There’s so much to gain when we come together to learn from one another, support each other, and share what we’ve built. 🤝
We are incredibly proud of @grillin_with_dad, who was invited to speak at a corporate conference for a legacy media agency with Fortune 500 clients. Hosted by @google at their Chicago office, @lauriebuck had the good fortune to join him and watch as he entertained the crowd (ask him about the grilled alligator incident!) and enlightened them about what it’s really like to be a creator, from his early days in social media to now, with more than 3.5M followers across all platforms! 🙌
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