Fisher Nuts has been making the freshest, best-tasting nuts on the market for 100 years. Now they’re bringing their orchard-to-table ethos to two new products: Almond Flour and Pecan Flour. As newbies to the nut flour game, Fisher Nuts needed to build out their new Amazon product pages, establish brand awareness on their digital channels, and drive conversions.
We began by outlining multiple consumer segments likely to convert on Fisher’s two new products, identifying their common goals and challenges. Then we created a custom content plan designed to appeal to those groups, with the goal to convert customers by highlighting the benefits of Fisher’s nut flours and providing valuable guidance and inspiration for its everyday use.
From there we created content library for Fisher Nuts with over 80 custom assets which included original recipes, food photography, lifestyle photography, how-to videos, and product story videos. The content not only created a recognizable look and feel for Fisher’s nut flours that also fit in with their current branding. It also gave consumers a strong reason to buy, and a wealth of ideas to encourage them to use and repurchase the product.
Team CookIt is Team Hot Sauce! 🔥 @melindasfoods is a long-term partner of ours, and we’re so appreciative of the relationship we’ve built with them. On top of that, they surprised our team with generous packages of hot sauces, and we’ve been having the best time trying them all!
Here’s how a few of us have been enjoying them:
@mariah.gr on chicken nuggets
@carly_vanderlee on tacos
@whatscookingwithaurora on chicken wings
@meg_hallinan on pizza
Thank you, @melindasfoods, for always showing up for us and for our talent. We’re so grateful for this partnership and everything that comes with it! 🌶️
Welcome to the roster, @reallittlemeals! 🎉 Ashley is a mom of three who makes feeding kids easier for parents. Her simple, realistic meal and snack ideas for babies, toddlers, kids, and the whole family use everyday ingredients, come together fast, and sneak in nutrition without the fuss.
Most of her recipes are inspired by what she’s making for her own family, so they’re tested in a real kitchen with real little eaters.
Outside the kitchen, you’ll find her with a good book or trying a new restaurant with her husband!
Prime Day may be over, but the scroll never stops! When every brand is shouting about a deal, the right creator helps your product cut through. @drinkorgain teamed up with our roster to do exactly that for their @amazon Prime Day whey protein powder sale. 🙌
With the holidays coming up, there are even more sales and products fighting for attention. If you want your brand to be the one people remember, let’s find your creators. 🎁 Reach out on our website via the link in bio, or send us a DM!
Huge thanks to our brand partners for the thoughtful goodies at our offsite - it truly made our time together even better, and reminded us how lucky we are to work with brands that believe in our talent as much as we do. We’re so grateful for your generosity and for partnerships that feel like real relationships. 💛
@drinklmnt for the electrolytes
@goultima for keeping us hydrated
@daiyafoods for the sweet treats
@bentgo for the water bottles
@bienasnacks for the snacks
@staub_usa for the mugs
@churnfoods with the butters
@thespicehouse with the seasoning
@californiaoliveranch with the olive oil
@grillin_with_dad with the seasoning and rubs
One campaign. So many ways to tell the story! 🥩 CookIt teamed up with @omahasteaks, and our talent showed exactly why having range on the roster matters:
• @theproteinsnackqueen shares what she looks for when choosing a protein source
• @cookinginthemidwest’s Steak Dirty Fry Burritos
• @therealfooddietitians’ Tuscan Chicken and Orzo Mini Casseroles
• @eatwell.withlex’s Dinner Formula
• @noflakeysalt shows how to cook steak like a chef
• @erinliveswhole’s One Pot Ground Beef Pasta Skillet
Every creator brought their own voice and audience to the table, and brands get to choose the creators that fit best. 💛
If you’re planning a campaign, reach out via our website and we’ll help you find the right creators for your brand!
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