Custom Content: Fisher Nuts
Fisher Nuts has been making the freshest, best-tasting nuts on the market for 100 years. Now they’re bringing their orchard-to-table ethos to two new products: Almond Flour and Pecan Flour. As newbies to the nut flour game, Fisher Nuts needed to build out their new Amazon product pages, establish brand awareness on their digital channels, and drive conversions.
We began by outlining multiple consumer segments likely to convert on Fisher’s two new products, identifying their common goals and challenges. Then we created a custom content plan designed to appeal to those groups, with the goal to convert customers by highlighting the benefits of Fisher’s nut flours and providing valuable guidance and inspiration for its everyday use.
From there we created content library for Fisher Nuts with over 80 custom assets which included original recipes, food photography, lifestyle photography, how-to videos, and product story videos. The content not only created a recognizable look and feel for Fisher’s nut flours that also fit in with their current branding. It also gave consumers a strong reason to buy, and a wealth of ideas to encourage them to use and repurchase the product.