Fisher Nuts has been making the freshest, best-tasting nuts on the market for 100 years. Now they’re bringing their orchard-to-table ethos to two new products: Almond Flour and Pecan Flour. As newbies to the nut flour game, Fisher Nuts needed to build out their new Amazon product pages, establish brand awareness on their digital channels, and drive conversions.
We began by outlining multiple consumer segments likely to convert on Fisher’s two new products, identifying their common goals and challenges. Then we created a custom content plan designed to appeal to those groups, with the goal to convert customers by highlighting the benefits of Fisher’s nut flours and providing valuable guidance and inspiration for its everyday use.
From there we created content library for Fisher Nuts with over 80 custom assets which included original recipes, food photography, lifestyle photography, how-to videos, and product story videos. The content not only created a recognizable look and feel for Fisher’s nut flours that also fit in with their current branding. It also gave consumers a strong reason to buy, and a wealth of ideas to encourage them to use and repurchase the product.
We’re counting down the days to the Winter Fancy Food Show by @specialtyfoodassociation in Las Vegas! ✈️ In addition to connecting with our favorite brands, @lauriebuck (CEO & Founder) and @molls.benton (EVP) will be trend-hunting and, of course, product tasting!
We’ll hit the ground running on Sunday, 1/19, and be back bright and early on Monday, 1/20.
Laurie will also be joining her classmates from the Maker Prep course—a program sponsored by the Specialty Food Association. 💻 Their goal: to learn how to create, finance, distribute, and market a proprietary food business.
Will you be there? Let’s catch up! Email us at [email protected] or [email protected]. 💬 Hope to see you soon!
CookIt has been nominated for the 2024 Creator Agency Award in the Top Creator Agency category, presented by BTI & @withjulyhq! 🎉
This recognition means the world to us, and we couldn’t have made it this far without the support of our brand and agency partners, as well as our exclusive talent roster. ❤️
As a women-owned, service-focused agency, we pride ourselves on bringing together brands and influencers who share a passion for food and lifestyle. Our deep niche expertise continues to fuel our growth, and we’re incredibly proud to see our roster of 30+ talented creators continue to thrive.
Voting is LIVE and ends on January 31, 2025! Click the link in our bio to cast your vote.
#CreatorAgencyAwards
If you’ve ever wondered what the journey from print media editor-in-chief to influencer marketing/talent agency CEO looks like, our founder Laurie Buckle joined the Next in Creator Media podcast to share her story. 🎙️
Tune in for insights on empowering food creators, building brand/influencer collaborations and diversifying revenue streams, along with her thinking on why food content is increasingly becoming intertwined with lifestyle content (hint: food is no longer just sustenance it’s a reflection of personal values and lifestyle choices).
When Lori Harvey drops a “😍😍😍” on a re-creation of her @erewhon Vanilla Matcha Smoothie, you might as well consider it a stamp of approval! 🌟 #CookItCrew member @mymanabites packed this smoothie with superfoods for glowing skin, strong nails, and healthy hair!
We’ve heard the question floating around: Do you really NEED to sign with a talent agency? 👀 Well, if you’re a content creator or an influencer, aligning yourself with a management team can transform your career. While we can only speak for ourselves, we know you’ll benefit right from the start. What do we mean by that? Here are some examples of ways CookIt Media can and has accomplished as soon as we bring new talent onto our roster! 🤝
1️⃣ Less Admin, More Creating: We handle contracts, invoices, and payments so you can focus on what you love—creating amazing content.
2️⃣ Industry Insights & Resources: We provide education, resources and connections to help you gain access to people and opportunities you may have never imagined.
3️⃣ Beyond Brand Partnerships: Think big! We can help you land cookbook deals, licensed products, and even TV opportunities.
4️⃣ Revenue Growth & Goal Support: We actively work to build partnerships, increase your revenue, and help you hit those big career milestones.
5️⃣ Career Management: From a jam-packed inbox to a packed schedule, we help you juggle it all without missing out on great opportunities.
6️⃣ Strategy & Growth Guidance: With expert advice, we’ll help you sharpen your strategy and elevate your brand even further.
If this sounds good to you, send us a DM or visit the contact page on our website so we can get talking! 💛
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