Fisher Nuts has been making the freshest, best-tasting nuts on the market for 100 years. Now they’re bringing their orchard-to-table ethos to two new products: Almond Flour and Pecan Flour. As newbies to the nut flour game, Fisher Nuts needed to build out their new Amazon product pages, establish brand awareness on their digital channels, and drive conversions.
We began by outlining multiple consumer segments likely to convert on Fisher’s two new products, identifying their common goals and challenges. Then we created a custom content plan designed to appeal to those groups, with the goal to convert customers by highlighting the benefits of Fisher’s nut flours and providing valuable guidance and inspiration for its everyday use.
From there we created content library for Fisher Nuts with over 80 custom assets which included original recipes, food photography, lifestyle photography, how-to videos, and product story videos. The content not only created a recognizable look and feel for Fisher’s nut flours that also fit in with their current branding. It also gave consumers a strong reason to buy, and a wealth of ideas to encourage them to use and repurchase the product.
Introducing the latest talent joining our CookIt roster - Sloane of @sloanes.table! 🍰 A baking pro who also brings the savory heat, Sloane creates bakery-worthy desserts - from easy cookies and brownies to showstopping layer cakes and technical pastries. Her tested recipes and editorial imagery make every bake feel achievable, letting flavor and texture shine over fussy decoration. With baking season around the corner, we couldn’t be more excited to welcome her to the roster!
Our Founder & CEO, @lauriebuck, sat down with Elliot, founder of Lawyerly, for Lawyerly’s latest Client Spotlight - talking through Laurie’s 30 years of storytelling, from food media to building CookIt from scratch! 🎙️
A few main takeaways from the spotlight:
• How three decades in food media (@bonappetitmag, @betterhomesandgardens, Fine Cooking, @thekitchn) set the stage for building a talent agency
• What creators consistently get wrong when it comes to brand deals
• The Inc. 5000 milestone and the leadership lesson that surprised her most along the way
• What’s next for CookIt, including where The CookIt Collective is headed
The full conversation is live on Lawyerly’s website!
Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start!
In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥
Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!
Introducing our newest CookIt talent, Mary of @maryswholelife! 🎉
As a mom of 3 living with celiac disease, Mary has built her platform around making gluten-free and allergen-friendly living feel simple, not restrictive. Her recipes are quick, macro-friendly, and high-protein, designed to support busy families - whether that’s a weeknight dinner or a paleo-friendly dish. Mary inspires her audience to live a full, delicious life while navigating a gluten-free lifestyle. Beyond recipes, she shares everything from back-to-school meal ideas to gluten-free travel finds and restaurant recs through her blog and newsletter.
Some of our favorite work happens outside of a deck or a call! 🥂 Last month, our NYC based CookIt team went to dinner with Priyanka of @chefpriyanka at @thecornerstore - good food, better conversation, and a reminder of why we love the relationships we build with our talent!
Here’s everything they ate ➡️
Seasonal Crudo
The Corner Store Caesar
Seasonal Tomato Appetizer
Wagyu French Dip
Au Jus from the Wagyu French Dip
Steak Frites
Pornstar Royale
Sour Cream & Onion Martini
Tomato Martini
Hand-Cut French Fries
Vegetarian Chicken Parm
Wilted Spinach
Samoa Sundae
Apple Hand Pies
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