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Grown year-round in greenhouses on the East Coast and shipped to stores within 24 hours of packing, Little Leaf Farmโs lettuces stay fresh and crispy for up to two weeks in the fridge. Little Leaf approached CookIt to support their goal to build brand awareness of the exceptional freshness and quality of their lettuces among East Coast shoppers.
Objectives: Grow brand awareness of Little Leaf Farmโs lettuces among a regionally-specific audience of shoppers across the East Coast, drive high-quality engagements such as saves and comments.
We recommended and cast five influencers who are based on the East Coast, with strong followings in the region that are well-aligned with Little Leaf or similar brands.ย
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with delicious and unique ideas to get more greens into their dayโbeyond your basic salad. We also paid special attention to the messaging, making sure to highlight Little Leaf Farmโs unique promise to deliver a fresher, longer-lasting product than its competitors.
The overall percentage of audience reach and engagement landed well above industry benchmarks, indicating that consumers were inspired by the content and excited about the products. The strongest evidence of this was one in-feed Instagram post that went viral, meaning its reach far surpassed the follower count of the creator who posted it.
Contact us to talk about your influencer marketing strategy.
Last week, Ronica of @mymanabites took the stage at @meta HQ! She spoke on the Empowered User Panel at the Facebook Leadership Summit, sharing her journey as a creator with an audience of 300+ @facebook leaders. And as a bonus, every attendee went home with her @floraandmana spice kits! ๐
Moments like this are why we love what we do at CookIt: getting to back creators as their stories reach bigger and bigger stages. Congrats, Ronica! ๐
Team CookIt is Team Hot Sauce! ๐ฅ @melindasfoods is a long-term partner of ours, and weโre so appreciative of the relationship weโve built with them. On top of that, they surprised our team with generous packages of hot sauces, and weโve been having the best time trying them all!
Hereโs how a few of us have been enjoying them:
@mariah.gr on chicken nuggets
@carly_vanderlee on tacos
@whatscookingwithaurora on chicken wings
@meg_hallinan on pizza
Thank you, @melindasfoods, for always showing up for us and for our talent. Weโre so grateful for this partnership and everything that comes with it! ๐ถ๏ธ
Welcome to the roster, @reallittlemeals! ๐ Ashley is a mom of three who makes feeding kids easier for parents. Her simple, realistic meal and snack ideas for babies, toddlers, kids, and the whole family use everyday ingredients, come together fast, and sneak in nutrition without the fuss.
Most of her recipes are inspired by what sheโs making for her own family, so theyโre tested in a real kitchen with real little eaters.
Outside the kitchen, youโll find her with a good book or trying a new restaurant with her husband!
Prime Day may be over, but the scroll never stops! When every brand is shouting about a deal, the right creator helps your product cut through. @drinkorgain teamed up with our roster to do exactly that for their @amazon Prime Day whey protein powder sale. ๐
With the holidays coming up, there are even more sales and products fighting for attention. If you want your brand to be the one people remember, letโs find your creators. ๐ Reach out on our website via the link in bio, or send us a DM!
Huge thanks to our brand partners for the thoughtful goodies at our offsite - it truly made our time together even better, and reminded us how lucky we are to work with brands that believe in our talent as much as we do. Weโre so grateful for your generosity and for partnerships that feel like real relationships. ๐
@drinklmnt for the electrolytes
@goultima for keeping us hydrated
@daiyafoods for the sweet treats
@bentgo for the water bottles
@bienasnacks for the snacks
@staub_usa for the mugs
@churnfoods with the butters
@thespicehouse with the seasoning
@californiaoliveranch with the olive oil
@grillin_with_dad with the seasoning and rubs
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