IMPRESSIONS
0
k+
COST PER ENGAGEMENT
0
$
ENGAGEMENT RATE
0
%
Grown year-round in greenhouses on the East Coast and shipped to stores within 24 hours of packing, Little Leaf Farm’s lettuces stay fresh and crispy for up to two weeks in the fridge. Little Leaf approached CookIt to support their goal to build brand awareness of the exceptional freshness and quality of their lettuces among East Coast shoppers.
Objectives: Grow brand awareness of Little Leaf Farm’s lettuces among a regionally-specific audience of shoppers across the East Coast, drive high-quality engagements such as saves and comments.
We recommended and cast five influencers who are based on the East Coast, with strong followings in the region that are well-aligned with Little Leaf or similar brands.
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with delicious and unique ideas to get more greens into their day—beyond your basic salad. We also paid special attention to the messaging, making sure to highlight Little Leaf Farm’s unique promise to deliver a fresher, longer-lasting product than its competitors.
The overall percentage of audience reach and engagement landed well above industry benchmarks, indicating that consumers were inspired by the content and excited about the products. The strongest evidence of this was one in-feed Instagram post that went viral, meaning its reach far surpassed the follower count of the creator who posted it.
Contact us to talk about your influencer marketing strategy.
Our friends at @odysseyentertainmentgroup recently hosted an incredible team + creator retreat in Los Angeles and brought together several industry friends for a night out in West Hollywood. 🌴 Our VP of Partnerships @molls.benton joined Jess of @shinetalentgroup, Molly of @vraiofficial, and Paige from Odyssey to celebrate the amazing work each team is doing and the growth still to come!
In a space that can often feel competitive, this night was a reminder that collaboration is where the real magic happens. There’s so much to gain when we come together to learn from one another, support each other, and share what we’ve built. 🤝
We are incredibly proud of @grillin_with_dad, who was invited to speak at a corporate conference for a legacy media agency with Fortune 500 clients. Hosted by @google at their Chicago office, @lauriebuck had the good fortune to join him and watch as he entertained the crowd (ask him about the grilled alligator incident!) and enlightened them about what it’s really like to be a creator, from his early days in social media to now, with more than 3.5M followers across all platforms! 🙌
Our EVP @molls.benton just returned from the first-ever Talent Manager Summit in Austin, TX. ✈️ Each month, the CookIt team meets with fellow managers and agency owners to discuss the current state of influencer marketing - this time they brought it from Google Meet to IRL! Meeting with an amazing group of both agency owners and female solopreneurs, the group spent two days discussing everything from company and team goals, how to be the best manager for your talent, ways to work best with fellow brands/agencies and of course ate their way through Austin! 🫶🌮
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
© 2025 CookIt Media, LLC | All Rights Reserved. | Branding & Website Design by The La.Rue Creative Studio. | Privacy Policy | Terms & Conditions
