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Grown year-round in greenhouses on the East Coast and shipped to stores within 24 hours of packing, Little Leaf Farm’s lettuces stay fresh and crispy for up to two weeks in the fridge. Little Leaf approached CookIt to support their goal to build brand awareness of the exceptional freshness and quality of their lettuces among East Coast shoppers.
Objectives: Grow brand awareness of Little Leaf Farm’s lettuces among a regionally-specific audience of shoppers across the East Coast, drive high-quality engagements such as saves and comments.
We recommended and cast five influencers who are based on the East Coast, with strong followings in the region that are well-aligned with Little Leaf or similar brands.
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with delicious and unique ideas to get more greens into their day—beyond your basic salad. We also paid special attention to the messaging, making sure to highlight Little Leaf Farm’s unique promise to deliver a fresher, longer-lasting product than its competitors.
The overall percentage of audience reach and engagement landed well above industry benchmarks, indicating that consumers were inspired by the content and excited about the products. The strongest evidence of this was one in-feed Instagram post that went viral, meaning its reach far surpassed the follower count of the creator who posted it.
Contact us to talk about your influencer marketing strategy.
@giordanospizza partnered with @adamwitt on CookIt’s Talent Roster to shine a light on a menu favorite that often gets overshadowed by the brand’s iconic deep dish: its Tavern Style Pizza! 🍕 Thin, cracker-crisp, and cut into squares, it’s a Chicago classic that was ready for a broader audience.
Adam’s fun, personality-driven content made him a natural fit to showcase the menu item, creating a campaign that felt authentic while giving Giordano’s Tavern Style Pizza the spotlight it deserves!
We’re excited to welcome another incredible creator to our talent roster - Brandi of @theonepotmomma_! 🎉
Brandi is a Southern Louisiana creator whose approachable one-pot recipes, entertaining ideas, and authentic family lifestyle have built a loyal, engaged community. As a working mom and entrepreneur with an extensive design background, she brings a unique perspective to food, home, and entertaining - creating polished, relatable content that inspires her audience and makes brand partnerships feel seamless!
Celebrating @phillycreamchs’ NEW Lactose Free Cream Cheese with the @zenograms team at @sarabethsnyc! 😋
We had the best time sampling the new lactose-free cream cheese in a variety of delicious ways, getting our gifted @lecreuset butter dishes engraved, choosing our favorite mix-ins to create a custom cream cheese blend that we got to take home with a side of fresh bagels.
It was also so great to finally meet so many of our contacts and friendly faces in person and continue building those connections! 💛
A little glimpse into CookIt’s summer so far! 🌞 We’ve been heads down growing our talent roster, booking new partnerships, and keeping the momentum going, but we’ve also been making sure to actually enjoy the season (shoutout to Summer Friday!)
Swipe to see what the team has been up to!
Molly (Executive Vice President) - she’s been going to the beach every weekend with Sedona, spent a week in Maine with her husband eating endless lobster, and learned to play Mahjong (and even won her first hand!) 🏝️
Laurie (Founder & CEO) - highlight of her summer was a family trip to Hawaii to celebrate her nephew’s wedding (and eat all the buñuelos!) 💍
Ronni (Talent Manager & Acquisition Lead) - trying out new restaurants and escaped NYC for a July 4th trip to Miami and Bimini, which of course included a boat day! 🛥️
Lauren (Talent Coordinator) - trip to New York, attended a FIFA World Cup match in LA, and has been teaching Pro NBA Prep classes! 💃
Carly (Talent Coordinator) - went on her honeymoon in Scottsdale, AZ! ❤️
Megan (Talent Manager) - Maine, Block Island, and plenty of lobster rolls along the Connecticut shoreline! 🦞
Kira (Content Manager) - trips to LA, Knicks finals watch party and parade, and trying plenty of matchas! 🍵
Mariah (Talent Coordinator) - hanging with her foster kitties and attended the “Marilyn Monroe: Hollywood Icon” exhibit in LA! 🐈⬛
Aurora (Talent Manager) - horseback riding, making Fourth of July pancake art on the griddle, and kayaking with the dog! 🥞
Nothing beats meeting the brands we love in real life. 🧡
We spent the week at @specialtyfoodassociation’s Fancy Food Show in NYC catching up with old friends — @thespicehouse, @latourangelle, @colavitausa, @lifewaykefir, @elmhurst1925, @javafactoryroasters, @manischewitzco, @momofukugoods, @isignyamerica — and getting to know some new ones that completely stopped us in our tracks — @jesseandbens, @fishwife, @masa_chips, @davidprotein, @loopini, @eatshameless, @merkatobymarcus, @nongshimusa, @vermontcreamery, and @butchersbonebroth 👀
Swipe for a few of our favorite moments from the floor!
There’s just no substitute for shaking hands, tasting the product, and hearing the story behind it straight from the people building it.
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