Campaign: Little Leaf Farms
Grown year-round in greenhouses on the East Coast and shipped to stores within 24 hours of packing, Little Leaf Farm’s lettuces stay fresh and crispy for up to two weeks in the fridge. Little Leaf approached CookIt to support their goal to build brand awareness of the exceptional freshness and quality of their lettuces among East Coast shoppers.
Objectives: Grow brand awareness of Little Leaf Farm’s lettuces among a regionally-specific audience of shoppers across the East Coast, drive high-quality engagements such as saves and comments.
We recommended and cast five influencers who are based on the East Coast, with strong followings in the region that are well-aligned with Little Leaf or similar brands.
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with delicious and unique ideas to get more greens into their day—beyond your basic salad. We also paid special attention to the messaging, making sure to highlight Little Leaf Farm’s unique promise to deliver a fresher, longer-lasting product than its competitors.
The overall percentage of audience reach and engagement landed well above industry benchmarks, indicating that consumers were inspired by the content and excited about the products. The strongest evidence of this was one in-feed Instagram post that went viral, meaning its reach far surpassed the follower count of the creator who posted it.