Made in Wisconsin, Roth’s line of Havarti cheeses comes in five too-delicious-to-be-true flavors that can take any dish from ordinary to creamy and decadent. Roth approached CookIt to support their goal to raise awareness of this amazing product line and its availability at Hy-Vee grocery stores across the Midwest, and to drive sales among Hy-Vee shoppers.
Objectives: Grow brand awareness of Roth’s line of Havarti cheeses among a regionally-specific audience of Hy-Vee shoppers across the Midwest, drive product line sales in Hy-Vee stores.
Our campaign strategy highlighted Roth’s roots in the Midwest and touched on the seasonal conversation of Spring parties, presenting Roth Havarti cheeses as a crowd-pleasing solution for Easter brunches and outdoor get-togethers alike.
We cast six influencers to bring this campaign to life. All six are Hy-Vee shoppers themselves and have strong followings in relevant regions that identify as Hy-Vee shoppers. Additionally, we looked for indications that their audiences aligned well with Roth Cheese and similar products.
The overall reach, engagement rate, and 120% sales lift at Hy-Vee indicates that consumers were not only excited enough about the products to take an action within the social platform, but also motivated to go out and purchase the products at Hy-Vee in order to try the recipes.
Introducing the latest talent joining our CookIt roster - Sloane of @sloanes.table! 🍰 A baking pro who also brings the savory heat, Sloane creates bakery-worthy desserts - from easy cookies and brownies to showstopping layer cakes and technical pastries. Her tested recipes and editorial imagery make every bake feel achievable, letting flavor and texture shine over fussy decoration. With baking season around the corner, we couldn’t be more excited to welcome her to the roster!
Our Founder & CEO, @lauriebuck, sat down with Elliot, founder of Lawyerly, for Lawyerly’s latest Client Spotlight - talking through Laurie’s 30 years of storytelling, from food media to building CookIt from scratch! 🎙️
A few main takeaways from the spotlight:
• How three decades in food media (@bonappetitmag, @betterhomesandgardens, Fine Cooking, @thekitchn) set the stage for building a talent agency
• What creators consistently get wrong when it comes to brand deals
• The Inc. 5000 milestone and the leadership lesson that surprised her most along the way
• What’s next for CookIt, including where The CookIt Collective is headed
The full conversation is live on Lawyerly’s website!
Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start!
In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥
Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!
Introducing our newest CookIt talent, Mary of @maryswholelife! 🎉
As a mom of 3 living with celiac disease, Mary has built her platform around making gluten-free and allergen-friendly living feel simple, not restrictive. Her recipes are quick, macro-friendly, and high-protein, designed to support busy families - whether that’s a weeknight dinner or a paleo-friendly dish. Mary inspires her audience to live a full, delicious life while navigating a gluten-free lifestyle. Beyond recipes, she shares everything from back-to-school meal ideas to gluten-free travel finds and restaurant recs through her blog and newsletter.
Some of our favorite work happens outside of a deck or a call! 🥂 Last month, our NYC based CookIt team went to dinner with Priyanka of @chefpriyanka at @thecornerstore - good food, better conversation, and a reminder of why we love the relationships we build with our talent!
Here’s everything they ate ➡️
Seasonal Crudo
The Corner Store Caesar
Seasonal Tomato Appetizer
Wagyu French Dip
Au Jus from the Wagyu French Dip
Steak Frites
Pornstar Royale
Sour Cream & Onion Martini
Tomato Martini
Hand-Cut French Fries
Vegetarian Chicken Parm
Wilted Spinach
Samoa Sundae
Apple Hand Pies
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