Made in Wisconsin, Roth’s line of Havarti cheeses comes in five too-delicious-to-be-true flavors that can take any dish from ordinary to creamy and decadent. Roth approached CookIt to support their goal to raise awareness of this amazing product line and its availability at Hy-Vee grocery stores across the Midwest, and to drive sales among Hy-Vee shoppers.
Objectives: Grow brand awareness of Roth’s line of Havarti cheeses among a regionally-specific audience of Hy-Vee shoppers across the Midwest, drive product line sales in Hy-Vee stores.
Our campaign strategy highlighted Roth’s roots in the Midwest and touched on the seasonal conversation of Spring parties, presenting Roth Havarti cheeses as a crowd-pleasing solution for Easter brunches and outdoor get-togethers alike.
We cast six influencers to bring this campaign to life. All six are Hy-Vee shoppers themselves and have strong followings in relevant regions that identify as Hy-Vee shoppers. Additionally, we looked for indications that their audiences aligned well with Roth Cheese and similar products.
The overall reach, engagement rate, and 120% sales lift at Hy-Vee indicates that consumers were not only excited enough about the products to take an action within the social platform, but also motivated to go out and purchase the products at Hy-Vee in order to try the recipes.
Our friends at @odysseyentertainmentgroup recently hosted an incredible team + creator retreat in Los Angeles and brought together several industry friends for a night out in West Hollywood. 🌴 Our VP of Partnerships @molls.benton joined Jess of @shinetalentgroup, Molly of @vraiofficial, and Paige from Odyssey to celebrate the amazing work each team is doing and the growth still to come!
In a space that can often feel competitive, this night was a reminder that collaboration is where the real magic happens. There’s so much to gain when we come together to learn from one another, support each other, and share what we’ve built. 🤝
We are incredibly proud of @grillin_with_dad, who was invited to speak at a corporate conference for a legacy media agency with Fortune 500 clients. Hosted by @google at their Chicago office, @lauriebuck had the good fortune to join him and watch as he entertained the crowd (ask him about the grilled alligator incident!) and enlightened them about what it’s really like to be a creator, from his early days in social media to now, with more than 3.5M followers across all platforms! 🙌
Our EVP @molls.benton just returned from the first-ever Talent Manager Summit in Austin, TX. ✈️ Each month, the CookIt team meets with fellow managers and agency owners to discuss the current state of influencer marketing - this time they brought it from Google Meet to IRL! Meeting with an amazing group of both agency owners and female solopreneurs, the group spent two days discussing everything from company and team goals, how to be the best manager for your talent, ways to work best with fellow brands/agencies and of course ate their way through Austin! 🫶🌮
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
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