Made in Wisconsin, Roth’s line of Havarti cheeses comes in five too-delicious-to-be-true flavors that can take any dish from ordinary to creamy and decadent. Roth approached CookIt to support their goal to raise awareness of this amazing product line and its availability at Hy-Vee grocery stores across the Midwest, and to drive sales among Hy-Vee shoppers.
Objectives: Grow brand awareness of Roth’s line of Havarti cheeses among a regionally-specific audience of Hy-Vee shoppers across the Midwest, drive product line sales in Hy-Vee stores.
Our campaign strategy highlighted Roth’s roots in the Midwest and touched on the seasonal conversation of Spring parties, presenting Roth Havarti cheeses as a crowd-pleasing solution for Easter brunches and outdoor get-togethers alike.
We cast six influencers to bring this campaign to life. All six are Hy-Vee shoppers themselves and have strong followings in relevant regions that identify as Hy-Vee shoppers. Additionally, we looked for indications that their audiences aligned well with Roth Cheese and similar products.
The overall reach, engagement rate, and 120% sales lift at Hy-Vee indicates that consumers were not only excited enough about the products to take an action within the social platform, but also motivated to go out and purchase the products at Hy-Vee in order to try the recipes.
Last week in LA, @ainttooproudtomeg celebrated her Charcuterie Board Deck with a co-branded event alongside @columbusmeats. This partnership is one @ronninicole has been working on with Meg since February, and it’s so rewarding to see it go from pitch deck to reality!
So much of what we do happens on screens, but this is the part we love most: bringing everyone together in the same room to celebrate the work behind the scenes. Because real partnerships go far beyond a one-off deal. 💛
If any of this sounds relatable... it might just be your sign that you’re ready for management! 🙌
We asked three members of our team (@molls.benton, @ronninicole, @lauriebuck) when a creator knows it’s time, and their answers had a lot in common. Your inbox is feeling overwhelming with the number of brands reaching out. You’re reviewing contracts, sending invoices, and trying to come up with out-of-the-box ideas, and you can see how much more efficiently things would run with a team behind you. Somewhere along the way, the back end of your business started taking time away from the very thing you started this for: creating.
If that sounds like you, head to www.cookit-media.com and fill out the Talent Inquiry form (under the Contact tab) - someone from our team will get back to you! 💛
Spooky season has arrived, and so have the treats, the party spreads, and the Halloween plans! 🎃
When people are searching for ideas, our roster shows up with partnerships that fit right into their content:
🧛 Jane (@atasteofkoko) x @hichewusa took you along on the Mystery Manor Tour at a @texasfootball game
👻 Caterina (@thecookingmawma) x @landolakesktchn made a Garlic & Herb Boo-ter Board
And creators are already posting about Halloween on their own, like Jordan (@kentuckyginger) with his Frankenstein’s Spicy Mezcalita and Brandi (@theonepotmomma_) with her Practical Magic inspired party. Holidays like this come back every year, so it’s an easy fit for brands to join the conversation!
Planning ahead for Thanksgiving or holiday baking? Reach out and we’ll help match you with the right creators! ❤️
Big weekend for CookIt talent Brandi of @theonepotmomma_ ! 🎉
She’s launching Volume 2 of her cookbook, “What’s for Dinner?”, and we’re cheering her on every step of the way! 💛
This one has 50 easy, one-pot Italian recipes for weeknight dinners, date nights in, appetizers, party food, and those slow-cooked, cozy weekend dishes the whole family will love. Brandi’s hope is to make cooking fun again, so embrace the recipes, make them your own, and see just how easy dinner can be.
She’s kicking off the launch with two stops in Louisiana this weekend, and the cookbook officially goes live online this Sunday, October 25! 📒
Congratulations, Brandi!!!
We’re excited to welcome @kendalrmajor to the CookIt Media team as a Talent Manager! 🎉
Kendal’s experience spans sports, entertainment and influencer marketing. She’s booked professional athletes and celebrities for NFL Films programming, licensed third party assets for entertainment, and founded her own boutique talent management agency advocating for diverse content creators.
A Seattle local with pieces of her heart in New Jersey and New York, Kendal is passionate about building meaningful partnerships and is excited to bring her talent management background to her own roster of creators at CookIt, helping drive authentic, impactful campaigns!
Outside of work, you’ll find her watching Kdramas and Cdramas, learning Japanese and searching for the next great foodie spot. What’s in her AirPods? Anything from R&B, electronic and dance to Kpop. And her favorite food? A bowl of healing noodle soup. She craves phở during chilly PNW months, but equally loves ramen, hot pot and any comforting bowl of nourishing broth. 🍜
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