Campaign: Verb Energy

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The Challenge

Verb Energy makes deliciously energizing products for real people. Their energy bars and drink mixes are vegan, gluten free, and come in a variety of fun flavors. Verb’s products promise to provide long lasting, jitter-free energy for people on the go.

This campaign featured three of Verb’s tasty new energy bars: Pumpkin Spice Latte Bar, Red Velvet Cake Bar, and Cinnamon Roll Bar.

Drive consumer awareness of the brand, encourage trials (sales) and repeat purchases, promote new flavors of energy bars.

Our Solution

We recommended and cast three influencers who provided exposure to a niche target audience of wellness-focused men and women between the ages of 25-45 in the US.

Then we built a campaign strategy around two seasonal themes that showcased Verb’s new products and encouraged consumers to purchase Verb’s Starter Kit. We managed the timeline and execution of the work, from go-live dates through reporting.

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