Campaign: Verb Energy
The Challenge
Verb Energy makes deliciously energizing products for real people. Their energy bars and drink mixes are vegan, gluten free, and come in a variety of fun flavors. Verb’s products promise to provide long lasting, jitter-free energy for people on the go.
This campaign featured three of Verb’s tasty new energy bars: Pumpkin Spice Latte Bar, Red Velvet Cake Bar, and Cinnamon Roll Bar.
Objectives: Drive consumer awareness of the brand, encourage trials (sales) and repeat purchases, promote new flavors of energy bars.
Our Solution
We recommended and cast three influencers who provided exposure to a niche target audience of wellness-focused men and women between the ages of 25-45 in the US.
Then we built a campaign strategy around two seasonal themes that showcased Verb’s new products and encouraged consumers to purchase Verb’s Starter Kit. We managed the timeline and execution of the work, from go-live dates through reporting.
