The Power of Organic Tagging

True or false: Influencers shouldnโ€™t tag brands in organic posts.ย  FALSE.ย  Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that youโ€™re willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]

The New Face of Influencer Marketing

Itโ€™s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food donโ€™t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]