At CookIt, we’re food media veterans and content strategists who make expert content the foundation of everything we do, from ambassadorships to campaigns to custom content. That’s our promise. The result: Performance that exceeds your goals. We’ll prove it to you.
How can we help you?
Working with our exclusive talent roster, we create authentic, long-term ambassadorships for brands — the kind of relationships that elevate both client and influencer, and create deep trust among a shared audience.
Services
Whether you’re looking to build brand loyalty, shift your target audience or drive sales, we have the expertise and resources to create a custom campaign strategy focused on achieving your goals. Working with our curated, invite-only network of creators (called the CookIt Community), we identify and secure the influencers best positioned to achieve the results you need to prove ROI, and then manage the campaign end to end.
Services
Efficiency is our middle name. We’ve left big production teams, sky-high rates, and long timelines where they should remain: in the past. Instead, we’ve built a network of content pros who create premium food and lifestyle content that demonstrates the value of your product, tells a story about your brand, and gets your consumer’s attention.
We’ll work with you to find the best creator to bring your content to life, and then manage the creative process all the way through.
Services
Let’s chat about your marketing goals and all the ways we can help you exceed them.
Introducing the latest talent joining our CookIt roster - Sloane of @sloanes.table! 🍰 A baking pro who also brings the savory heat, Sloane creates bakery-worthy desserts - from easy cookies and brownies to showstopping layer cakes and technical pastries. Her tested recipes and editorial imagery make every bake feel achievable, letting flavor and texture shine over fussy decoration. With baking season around the corner, we couldn’t be more excited to welcome her to the roster!
Our Founder & CEO, @lauriebuck, sat down with Elliot, founder of Lawyerly, for Lawyerly’s latest Client Spotlight - talking through Laurie’s 30 years of storytelling, from food media to building CookIt from scratch! 🎙️
A few main takeaways from the spotlight:
• How three decades in food media (@bonappetitmag, @betterhomesandgardens, Fine Cooking, @thekitchn) set the stage for building a talent agency
• What creators consistently get wrong when it comes to brand deals
• The Inc. 5000 milestone and the leadership lesson that surprised her most along the way
• What’s next for CookIt, including where The CookIt Collective is headed
The full conversation is live on Lawyerly’s website!
Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start!
In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥
Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!
Introducing our newest CookIt talent, Mary of @maryswholelife! 🎉
As a mom of 3 living with celiac disease, Mary has built her platform around making gluten-free and allergen-friendly living feel simple, not restrictive. Her recipes are quick, macro-friendly, and high-protein, designed to support busy families - whether that’s a weeknight dinner or a paleo-friendly dish. Mary inspires her audience to live a full, delicious life while navigating a gluten-free lifestyle. Beyond recipes, she shares everything from back-to-school meal ideas to gluten-free travel finds and restaurant recs through her blog and newsletter.
Some of our favorite work happens outside of a deck or a call! 🥂 Last month, our NYC based CookIt team went to dinner with Priyanka of @chefpriyanka at @thecornerstore - good food, better conversation, and a reminder of why we love the relationships we build with our talent!
Here’s everything they ate ➡️
Seasonal Crudo
The Corner Store Caesar
Seasonal Tomato Appetizer
Wagyu French Dip
Au Jus from the Wagyu French Dip
Steak Frites
Pornstar Royale
Sour Cream & Onion Martini
Tomato Martini
Hand-Cut French Fries
Vegetarian Chicken Parm
Wilted Spinach
Samoa Sundae
Apple Hand Pies
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