At CookIt, we’re food media veterans and content strategists who make expert content the foundation of everything we do, from ambassadorships to campaigns to custom content. That’s our promise. The result: Performance that exceeds your goals. We’ll prove it to you.
How can we help you?
Working with our exclusive talent roster, we create authentic, long-term ambassadorships for brands — the kind of relationships that elevate both client and influencer, and create deep trust among a shared audience.
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Whether you’re looking to build brand loyalty, shift your target audience or drive sales, we have the expertise and resources to create a custom campaign strategy focused on achieving your goals. Working with our curated, invite-only network of creators (called the CookIt Community), we identify and secure the influencers best positioned to achieve the results you need to prove ROI, and then manage the campaign end to end.
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Efficiency is our middle name. We’ve left big production teams, sky-high rates, and long timelines where they should remain: in the past. Instead, we’ve built a network of content pros who create premium food and lifestyle content that demonstrates the value of your product, tells a story about your brand, and gets your consumer’s attention.
We’ll work with you to find the best creator to bring your content to life, and then manage the creative process all the way through.
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Let’s chat about your marketing goals and all the ways we can help you exceed them.
Our friends at @odysseyentertainmentgroup recently hosted an incredible team + creator retreat in Los Angeles and brought together several industry friends for a night out in West Hollywood. 🌴 Our VP of Partnerships @molls.benton joined Jess of @shinetalentgroup, Molly of @vraiofficial, and Paige from Odyssey to celebrate the amazing work each team is doing and the growth still to come!
In a space that can often feel competitive, this night was a reminder that collaboration is where the real magic happens. There’s so much to gain when we come together to learn from one another, support each other, and share what we’ve built. 🤝
We are incredibly proud of @grillin_with_dad, who was invited to speak at a corporate conference for a legacy media agency with Fortune 500 clients. Hosted by @google at their Chicago office, @lauriebuck had the good fortune to join him and watch as he entertained the crowd (ask him about the grilled alligator incident!) and enlightened them about what it’s really like to be a creator, from his early days in social media to now, with more than 3.5M followers across all platforms! 🙌
Our EVP @molls.benton just returned from the first-ever Talent Manager Summit in Austin, TX. ✈️ Each month, the CookIt team meets with fellow managers and agency owners to discuss the current state of influencer marketing - this time they brought it from Google Meet to IRL! Meeting with an amazing group of both agency owners and female solopreneurs, the group spent two days discussing everything from company and team goals, how to be the best manager for your talent, ways to work best with fellow brands/agencies and of course ate their way through Austin! 🫶🌮
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
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