Hodo Foods: A brand that innovates through tradition
Welcome to Food News where we spotlight innovative, growing brands that are moving the food industry into the future. In the past year, supply chain challenges and an increase in home cooking have given consumers new perspectives on their food. Conscious consumers care more than ever about how brands source their ingredients, produce their […]
5 Tips to Jumpstart Your Holiday Marketing Plan
Welcome to Holiday 2021! From gift guides to entertaining tips to celebratory recipes, there are so many opportunities for brands to reach their target consumers with content that inspires and helps make the season a success. But hurry! While we’re all looking forward to gifts and gatherings again, the holidays may look a bit different […]
I give brands this holiday marketing advice every year
Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday. Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, […]
What Your Audience Needs to Hear from You Right Now
These past few weeks have been a whirlwind. People are rearranging their lives to stay safe and stay in, and so many of them are using their kitchens and stocking their pantries like never before. Food is flying off the shelves everywhere. And conversations on social media are shifting, as people seek ideas and solutions […]
