Q&A with our CEO and Founder, Laurie Buckle
To celebrate Small Business Saturday, we sat down with Laurie Buckle, our CEO and founder for a quick Q&A! She answered a few fun questions about running her own business, including her inspiration behind the name CookIt Media and her go-to power lunch. What inspired you to start your own business? Laurie: Entrepreneurs run in […]
What We Learned at Expo East
This past weekend, #TeamCookIt headed out to Philadelphia to attend Expo East! They spent two days taste testing new products, meeting with up and coming brands, and getting some face time with a few members of the #CookItCrew (shout-out Ed, Jill, Tim, Erin, and Amy)! Here’s a look inside our biggest takeaways from the event. […]
Spotlight On: Salt Worth Creative
Did you know that the #CookItCrew is not only made up of amazing influencers, but also talented content creators too? Today, we’re spotlighting Salt Worth Creative, an LA-based full-service creative studio run by husband and wife duo, Haley Davis and Ryan Norton. Salt Worth Creative focuses on creating content for all things food, from recipe […]
8 Easy Holiday Content Ideas for Food Bloggers
Need some inspiration for holiday content? We’ve got you covered with 8 easy ideas to help make your holiday season merry and bright. 1. Create a gift guide Gifts for home bakers, gifts for food lovers under $40, Black-owned gift guide for foodies, gifts for kids who love to cook…the list goes on and on. […]
What’s Trending in October
Pumpkin recipes and tailgating treats are all over everyone’s feed right now, which can only mean one thing: fall is here! There’s a chill in the air, the holidays are round the corner, and there are plenty of seasonal topics to include in your content calendar as we kick off Q4. Here’s what topics we […]
The Power of Organic Tagging
True or false: Influencers shouldn’t tag brands in organic posts. FALSE. Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that you’re willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]
What’s Trending in September
From Labor Day weekend to the NFL kickoff, September is a treasure trove of opportunities to create content as we transition from summer to fall. Seasonal produce, upcoming holidays, and classic autumn activities are on everyones’ mind and in everyones’ search boxes. Need help planning out your September content? Here’s a list of holidays and […]
Spotlight On: Liz Marek of Sugar Geek Show
We’re so excited to welcome Liz Marek of Sugar Geek Show to the #CookItCrew! An artist based in Oregon, Liz specializes in pushing the boundaries of cake decorating by turning sugar into mind blowing works of art. What began as a hobby in 2007 has since spiraled into a successful business based around teaching both […]
The New Face of Influencer Marketing
It’s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food don’t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]
What’s Trending in August
If the talk around the PSL returning to Starbucks is any indication, August signals the end of summer and transition into fall. Hooray for finally making it over the summer slump! As vacation plans wind down and back to school content picks up speed, you can expect lots of cheap, easy, and quick recipes taking […]
