The Power of Organic Tagging
True or false: Influencers shouldn’t tag brands in organic posts. FALSE. Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that you’re willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]
The New Face of Influencer Marketing
It’s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food don’t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]
Facebook & Instagram Best Practices for Influencers
Everyone knows that social media algorithms are constantly changing, and Facebook and Instagram are no exception. That said, these platforms are trying to be more transparent about how content is ranked, shown, and moderated. Check out the official statements on “How Instagram Works” and “How Facebook Works”. There are many resources out there with tips […]
5 Tips to Jumpstart Your Holiday Marketing Plan
Welcome to Holiday 2021! From gift guides to entertaining tips to celebratory recipes, there are so many opportunities for brands to reach their target consumers with content that inspires and helps make the season a success. But hurry! While we’re all looking forward to gifts and gatherings again, the holidays may look a bit different […]
I give brands this holiday marketing advice every year
Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday. Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, […]
