Spotlight On: Eat the Culture with Meiko Temple
February 1st marks the beginning of Black History Month, a celebration of Black culture that’s been on the calendar for over 50 years. It’s a special time of year to celebrate Black creators, support Black-owned businesses, and highlight the diversity and deliciousness of Black cuisine. For this Black History Month spotlight, we sat down with […]
What’s Trending in February
February might be the shortest (and coldest!) month of the year, but it’s stuffed full of opportunities for brands, influencers, or anyone looking to create content. So what’s trending in February? Here’s a list of holidays and topics to help you plan out your editorial calendar for the upcoming month. Notable Dates Black History Month: […]
5 Tips to Jumpstart Your Holiday Marketing Plan
Welcome to Holiday 2021! From gift guides to entertaining tips to celebratory recipes, there are so many opportunities for brands to reach their target consumers with content that inspires and helps make the season a success. But hurry! While we’re all looking forward to gifts and gatherings again, the holidays may look a bit different […]
I give brands this holiday marketing advice every year
Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday. Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, […]
We’d Love to Help Your Small Business Grow!
CookIt Media has officially been in business for five years! This anniversary feels particularly significant as about half of businesses fail before they reach this milestone. While we celebrate the expertise and ingenuity of our team, we also acknowledge the many advantages and opportunities we’ve been afforded throughout our growth. We know that many hard-working […]
The Benefits of the Early Adopter Effect
Being “the first” is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. […]
4 Secrets to a Successful TikTok
Originally published July 2020, updated May 2022. These past couple of years, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking on a budget or answering the ever-looming question “what’s for dinner?”. The popularity of […]
Change and Action: Reimagining Influencer Marketing in a Post-Pandemic World
Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, don’t think it will be the same going forward. In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number […]
Support Black creators, authors, brands, restaurants, and more
We’ve learned a lot this past week. Already, we are realizing how much we’ve missed by failing to look beyond our world. We’ve been ignorant to so many talented Black creators, Black-owned restaurants and brands making amazing products, and the multitude of resources we should have accessed well before this to educate ourselves on how […]
5 Timely Partnerships that Got it Right
The pace of social media is faster than ever right now. In the midst of this chaotic moment, we’re learning everyday from the influencers in our CookIt Network who are continuing to do what they do best: put their ears to the ground and listen to what their audience needs from them. Overwhelmingly, people are […]
