Spotlight On: Eat the Culture with Meiko Temple
February 1st marks the beginning of Black History Month, a celebration of Black culture that’s been on the calendar for over 50 years. It’s a special time of year to celebrate Black creators, support Black-owned businesses, and highlight the diversity and deliciousness of Black cuisine. For this Black History Month spotlight, we sat down with […]
What’s Trending in February
February might be the shortest (and coldest!) month of the year, but it’s stuffed full of opportunities for brands, influencers, or anyone looking to create content. So what’s trending in February? Here’s a list of holidays and topics to help you plan out your editorial calendar for the upcoming month. Notable Dates Black History Month: […]
5 Tips to Jumpstart Your Holiday Marketing Plan
Welcome to Holiday 2021! From gift guides to entertaining tips to celebratory recipes, there are so many opportunities for brands to reach their target consumers with content that inspires and helps make the season a success. But hurry! While we’re all looking forward to gifts and gatherings again, the holidays may look a bit different […]
I give brands this holiday marketing advice every year
Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday. Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, […]
From IG to the Dinner Table: How Influencers Start Important Conversations
Social media has changed since the start of the pandemic. As they faced new challenges brought on by their changing circumstances, people turned to social for community, inspiration, and guidance. More than ever, their favorite platforms became a place to connect around shared values, discuss important topics, and rally around an idea or a cause. […]
Change and Action: Reimagining Influencer Marketing in a Post-Pandemic World
Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, don’t think it will be the same going forward. In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number […]
Organic content: A key ingredient in successful influencer campaigns
We don’t have to tell you that your audience is smart. You already know they’re savvy consumers, and getting savvier as more products and services saturate the marketplace. They face a barrage of ads and sponsored content on the daily, all vying to sway their purchasing decisions—which means they have to be selective about who […]
Book your free marketing strategy session with our CEO & Founder
Unsure how to shift your influencer marketing strategy right now? Let’s grab (virtual) coffee! Book your free marketing strategy session with our CEO & Founder We know this is not business as usual. The events of these past weeks have significantly impacted people’s daily routines and shopping habits, changing their online search patterns and social media […]
Don’t pause your marketing plan! Here’s why.
If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience. While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at […]
