In an increasingly crowded marketplace, where consumers face an overwhelming amount of information every day, word of mouth is more powerful than ever. We know it holds more sway than a billboard, a magazine spread, or even a TV ad. In fact, word-of-mouth marketing generates more than twice the sales of paid advertising, with customers having a 37% higher retention rate compared with traditional advertising. So, how can brands leverage
CookIt Media has officially been in business for five years! This anniversary feels particularly significant as about half of businesses fail before they reach this milestone. While we celebrate the expertise and ingenuity of our team, we also acknowledge the many advantages and opportunities we’ve been afforded throughout our growth. We know that many hard-working business owners do not get to enjoy these same privileges. As we grow our business,
Being “the first” is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. Influencers who got to TikTok early were rewarded with increased promotion of their content, invites
These past few months, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking every meal at home. The popularity of relatable, behind-the-scenes content is up, while tolerance for highly curated, inauthentic content is down. Enter TikTok, the platform that answered the call for less-curated content and saved many of us from
Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, don’t think it will be the same going forward. In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number brands choosing to pause their influencer marketing plans in favor of more traditional programs. The
We’ve learned a lot this past week. Already, we are realizing how much we’ve missed by failing to look beyond our world. We’ve been ignorant to so many talented Black creators, Black-owned restaurants and brands making amazing products, and the multitude of resources we should have accessed well before this to educate ourselves on how to right the wrongs within our company and our industry as a whole. We’re committed
It is not lost on us that we are in the business of amplifying voices, of helping others create and grow their platforms. That power is both a privilege and an obligation. In the past, we have not lived up to that obligation nor have we helped our industry — an industry sorely lacking in diversity — live up to that obligation. We want to do better. We want to
We don’t have to tell you that your audience is smart. You already know they’re savvy consumers, and getting savvier as more products and services saturate the marketplace. They face a barrage of ads and sponsored content on the daily, all vying to sway their purchasing decisions—which means they have to be selective about who and what gets their attention. That simple fact is the core of why influencer marketing
The pace of social media is faster than ever right now. In the midst of this chaotic moment, we’re learning everyday from the influencers in our CookIt Network who are continuing to do what they do best: put their ears to the ground and listen to what their audience needs from them. Overwhelmingly, people are searching for solutions to the daily challenge of cooking and eating well at home. Influencers
If you’re like most brands, there’s a good chance your in-house content studio or creative agency has slowed to a halt. Creating expert food content, including recipe development, food photography and videos typically requires a team, and can’t be replicated in our current WFH environment. The good news: We have a solution. As consumers spend more time on social media searching for community, advice, and inspiration, brands need a different