At CookIt, we get to work with some of the most amazing influencers. Michelle Lopez of Hummingbird High is one of them. She’s a real pro at what she does, something we got to witness recently when we saw how she managed to write her first cookbook, Weeknight Baking, while keeping her day job as an influencer humming along (no pun intended!). Although she pulled some all-nighters (with her adorable
The Wayback Story Ten years ago, when Saveur first started giving out awards, the food blog was a thing of wonder! Unique voices were filling the blogosphere with creative recipes and beautiful images, along with stories from their personal lives. The blog was a passion project. Pretty quickly, that began to change. Bloggers started to get book deals. The bigger bloggers got a lot of press. Once the brands began
You’ve probably heard that comparison is the thief of joy. We think it’s the key to your next breakthrough. Hear us out. Whether you’re just starting your blogging journey, or you’ve spent a decade navigating the world of food media, one of the most important tools to sustainable growth is research. And more research. We’re not talking about mindlessly scrolling Instagram, falling victim to comparing yourself to bloggers in your
As brand strategists, we have a bone to pick with the word, “niche.” We meet many influencers and entrepreneurs looking for that special something that defines their brand and the content they create. But what is a niche, really? We’ve found that most individuals think of a niche as a narrowing of their content. For instance, some wellness bloggers want to create a specialty in healthy recipes or even recipes
Michelle Lopez began baking to cope with the stress of college and eventually launched her blog, Hummingbird High in 2011 Now she’s a two time Saveur Magazine “Best Baking Blog” winner and continues to wow us with the most incredible desserts. And today, we’re so excited to include her in our 5 Things series. So without further ado, here’s 5 Things you might not know about Michelle… I moved around
At CookIt, we help bloggers think outside the blog format—we help them think bigger! Often, this means that the blogger needs to redesign her blog in order to build a “house” big enough for all her ideas. But what about all the traffic and links she’s built up over the years? What if she wants to change the name and domain of her brand? We went to Arsen Rabinovich, founder
You know it’s November when you start digging out those tried and true Thanksgiving recipes passed down to you from your mother and your grandmother. There’s always the classic pumpkin pie or the sweet potato casserole with fluffy marshmallows that you can’t help but make each year because come on, it’s tradition! There’s no way to get around the classics, so we’ve rounded up our favorite classic recipes (with a
We love this time of year because the produce is abundant and there are so many wonderful things to make! We’ve been spending our free time in the kitchen making large bowls of comforting pasta and soup, roasting our favorite fall veggies, and enjoying sweets with apple, pumpkin and cinnamon. In addition, we’ve been trying out some new recipes like these… A bunch of years back, Zak Pelaccio was cooking
She is our constant go-to for new playlists, a supportive boss who is always encouraging us to think bigger and a resource for all things food. Our #CookItCrew wouldn’t exist without her and we’re so happy to share 5 things you might have not known about her today! I’m a better eater than cook — a skill I learned when I worked at Bon Appétit, and we had to go
“Laurie’s big on creating story, which was completely new to me. She said, ‘Olena, you need your story, and you do have your story, like a very unique story. But you have to tell it. Like, you have to say it.’ ” —Olena Osipov, iFoodReal Well, you got that right, Olena! We ARE big on story over here. We loved listening to Olena tell us her story on Food Blogger