We don’t have to tell you that your audience is smart. You already know they’re savvy consumers, and getting savvier as more products and services saturate the marketplace. They face a barrage of ads and sponsored content on the daily, all vying to sway their purchasing decisions—which means they have to be selective about who and what gets their attention. That simple fact is the core of why influencer marketing
The pace of social media is faster than ever right now. In the midst of this chaotic moment, we’re learning everyday from the influencers in our CookIt Network who are continuing to do what they do best: put their ears to the ground and listen to what their audience needs from them. Overwhelmingly, people are searching for solutions to the daily challenge of cooking and eating well at home. Influencers
If you’re like most brands, there’s a good chance your in-house content studio or creative agency has slowed to a halt. Creating expert food content, including recipe development, food photography and videos typically requires a team, and can’t be replicated in our current WFH environment. The good news: We have a solution. As consumers spend more time on social media searching for community, advice, and inspiration, brands need a different
Unsure how to shift your influencer marketing strategy right now? Let’s grab (virtual) coffee! Book your free marketing strategy session with our CEO & Founder We know this is not business as usual. The events of these past weeks have significantly impacted people’s daily routines and shopping habits, changing their online search patterns and social media use as a result. Many brands are racing to keep up, stay relevant, and get
If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience. While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at how people are shopping and using the internet right now shows that it’s not time
These past few weeks have been a whirlwind. People are rearranging their lives to stay safe and stay in, and so many of them are using their kitchens and stocking their pantries like never before. Food is flying off the shelves everywhere. And conversations on social media are shifting, as people seek ideas and solutions to feeding themselves and their families well at home. In this stressful and confusing time,
Blogging has always been an evolving industry, but it’s only in the last few years that it’s reached a kind of critical mass, making it very difficult to rise above the noise and be heard. Many influencers have begun to discover that the blogging platform is holding them back. But there’s no one way to envision what’s next. It’s unique to each individual’s vision and goals. A number of food
At CookIt, we get to work with some of the most amazing influencers. Michelle Lopez of Hummingbird High is one of them. She’s a real pro at what she does, something we got to witness recently when we saw how she managed to write her first cookbook, Weeknight Baking, while keeping her day job as an influencer humming along (no pun intended!). Although she pulled some all-nighters (with her adorable
The Wayback Story Ten years ago, when Saveur first started giving out awards, the food blog was a thing of wonder! Unique voices were filling the blogosphere with creative recipes and beautiful images, along with stories from their personal lives. The blog was a passion project. Pretty quickly, that began to change. Bloggers started to get book deals. The bigger bloggers got a lot of press. Once the brands began
You’ve probably heard that comparison is the thief of joy. We think it’s the key to your next breakthrough. Hear us out. Whether you’re just starting your blogging journey, or you’ve spent a decade navigating the world of food media, one of the most important tools to sustainable growth is research. And more research. We’re not talking about mindlessly scrolling Instagram, falling victim to comparing yourself to bloggers in your