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5 Things You Don’t Know About Edie Horstman

Our #CookItCrew comprises staff, influencers, brands, agencies, designers, photographers – all the amazing people we work with. Today we’re checking in with our talented Account Manager, Edie Horstman. We asked what we don’t know about her! 5 Things You Don’t Know About Me I’m Mexican-food obsessed, and I credit my mom. In 2005, she opened a small taqueria in the Bay Area. Fast forward 13 years later, and she has

The Brand Biz: What’s Your Story?

At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition. The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along. Crazy

What’s Cooking: June 2018

Our favorite past time? Talking about food, of course! Our team is always discussing the latest recipe, restaurant or cookbook we’re into. Here’s our list for June… What We’re Cooking: Anything and everything that involves heirloom tomatoes. Everything from Alison Roman’s “Dining In” Cookbook. Can’t get over her recipe for Crunchy Chili Oil. I put it on everything now! Currently making the basil vinaigrette from What’s Gaby Cooking every week!

The Brand Biz: Meet Your Reader

When it comes right down to it, there’s really only one thing you need to know about creating a successful brand: You need to know who you’re doing it for. We like to call this your Target Audience. Without a strong sense of who your reader is, and what their problems (or “pain points”) are, it’s hard to know who you are. The trick is to understand your value through

What’s Cooking: May 2018

Salted Focaccia. Photo by Alex Lau. We can’t help it, we’re so food crazy! Here are the CookIt Crew’s most recent recipe / restaurant / cookbook / cookware obsessions. What We’re Cooking: This unbelievably delicious, crispy, salty focaccia (photo above) from Bon Appétit (twice in the past month!). This go-to appetizer from The Modern Proper is always a crowd-pleaser. For mornings when we don’t want a caffeine rush, we keep My New Roots’ golden milk spice blend ready

5 Things You Don’t Know About…

We work with some of the most amazing people and we thought it would be fun to step away from the emails and phone calls for a few seconds and introduce one of them! 5 Things You Don’t Know About… Jackie Segedin, Senior Account Manager Hey there, it’s Jackie here! I spend a majority of my day fostering and managing sponsored brand partnerships for the incredible food bloggers we represent.

The Brand Biz: Mind the Gap

We’re not big on marketing speak, but there is one term we use a lot: Gap Analysis. To us, it’s a really useful technique for identifying the gap between your competitive set (basically, those influencers who create content similar to yours and appeal to an audience like yours) and your brand. There is something unique about you, and once you zero on that characteristic, it will help you see the

What’s Cooking: April 2018

Fun fact about the CookIt Crew. By day, we’re a bunch of brand consultants, social media pros and account managers. By night, we’re cooks, the kind that think chopping an onion is meditative. So, in every issue, we’ll share some of our cooking/chef/restaurant/recipe obsessions – thinking you might be a lot like us! What we’re cooking: Zuni Cafe ChickenOn our way out the door recently, the hostess at Zuni in

The Brand Biz: How to Choose the Best Social Media Management Tool

Choosing a social media management tool is like choosing which dessert you should grab from your favorite bakery. It’s an important decision! Do you go for the chewy, chocolate chip cookie or the sugary cinnamon bun? The truth is it depends on what works for you and your social media strategy. It can depend on your budget, your goals, or what organization method you prefer. To help make your decision,