The Slice

Content Creation in a Social-Distancing World: What’s a Brand to Do?

If you’re like most brands, there’s a good chance your in-house content studio or creative agency has slowed to a halt. Creating expert food content, including recipe development, food photography and videos typically requires a team, and can’t be replicated in our current WFH environment. The good news: We have a solution. As consumers spend more time on social media searching for community, advice, and inspiration, brands need a different

Book your free marketing strategy session with our CEO & Founder

Unsure how to shift your influencer marketing strategy right now? Let’s grab (virtual) coffee! Book your free marketing strategy session with our CEO & Founder We know this is not business as usual. The events of these past weeks have significantly impacted people’s daily routines and shopping habits, changing their online search patterns and social media use as a result. Many brands are racing to keep up, stay relevant, and get

Don’t pause your marketing plan! Here’s why.

If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience. While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at how people are shopping and using the internet right now shows that it’s not time

What Your Audience Needs to Hear from You Right Now

These past few weeks have been a whirlwind. People are rearranging their lives to stay safe and stay in, and so many of them are using their kitchens and stocking their pantries like never before. Food is flying off the shelves everywhere. And conversations on social media are shifting, as people seek ideas and solutions to feeding themselves and their families well at home. In this stressful and confusing time,

Your Blog CAN Be a Sustainable Business

Blogging has always been an evolving industry, but it’s only in the last few years that it’s reached a kind of critical mass, making it very difficult to rise above the noise and be heard. Many influencers have begun to discover that the blogging platform is holding them back. But there’s no one way to envision what’s next. It’s unique to each individual’s vision and goals. A number of food

Michelle of Hummingbird High Talks Weeknight Baking

At CookIt, we get to work with some of the most amazing influencers. Michelle Lopez of Hummingbird High is one of them. She’s a real pro at what she does, something we got to witness recently when we saw how she managed to write her first cookbook, Weeknight Baking, while keeping her day job as an influencer humming along (no pun intended!). Although she pulled some all-nighters (with her adorable

The Future Is Brands, Not Blogs

The Wayback Story Ten years ago, when Saveur first started giving out awards, the food blog was a thing of wonder! Unique voices were filling the blogosphere with creative recipes and beautiful images, along with stories from their personal lives. The blog was a passion project. Pretty quickly, that began to change. Bloggers started to get book deals. The bigger bloggers got a lot of press. Once the brands began

Why It’s Important to Know Your Competition

You’ve probably heard that comparison is the thief of joy. We think it’s the key to your next breakthrough. Hear us out. Whether you’re just starting your blogging journey, or you’ve spent a decade navigating the world of food media, one of the most important tools to sustainable growth is research. And more research. We’re not talking about mindlessly scrolling Instagram, falling victim to comparing yourself to bloggers in your

You Need A Story, Not A Niche

As brand strategists, we have a bone to pick with the word, “niche.” We meet many influencers and entrepreneurs looking for that special something that defines their brand and the content they create. But what is a niche, really? We’ve found that most individuals think of a niche as a narrowing of their content. For instance, some wellness bloggers want to create a specialty in healthy recipes or even recipes

5 Things You Didn’t Know About Hummingbird High

Michelle Lopez began baking to cope with the stress of college and eventually launched her blog, Hummingbird High in 2011 Now she’s a two time Saveur Magazine “Best Baking Blog” winner and continues to wow us with the most incredible desserts. And today, we’re so excited to include her in our 5 Things series. So without further ado, here’s 5 Things you might not know about Michelle… I moved around