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Sustainable Business

Your Blog CAN Be a Sustainable Business

Blogging has always been an evolving industry, but it’s only in the last few years that it’s reached a kind of critical mass, making it very difficult to rise above the noise and be heard. Many influencers have begun to discover that the blogging platform is holding them back. But there’s no one way to envision what’s next. It’s unique to each individual’s vision and goals. A number of food

Michelle of Hummingbird High Talks Weeknight Baking

At CookIt, we get to work with some of the most amazing influencers. Michelle Lopez of Hummingbird High is one of them. She’s a real pro at what she does, something we got to witness recently when we saw how she managed to write her first cookbook, Weeknight Baking, while keeping her day job as an influencer humming along (no pun intended!). Although she pulled some all-nighters (with her adorable

The Future Is Brands, Not Blogs

The Wayback Story Ten years ago, when Saveur first started giving out awards, the food blog was a thing of wonder! Unique voices were filling the blogosphere with creative recipes and beautiful images, along with stories from their personal lives. The blog was a passion project. Pretty quickly, that began to change. Bloggers started to get book deals. The bigger bloggers got a lot of press. Once the brands began

Why It’s Important to Know Your Competition

You’ve probably heard that comparison is the thief of joy. We think it’s the key to your next breakthrough. Hear us out. Whether you’re just starting your blogging journey, or you’ve spent a decade navigating the world of food media, one of the most important tools to sustainable growth is research. And more research. We’re not talking about mindlessly scrolling Instagram, falling victim to comparing yourself to bloggers in your

You Need A Story, Not A Niche

As brand strategists, we have a bone to pick with the word, “niche.” We meet many influencers and entrepreneurs looking for that special something that defines their brand and the content they create. But what is a niche, really? We’ve found that most individuals think of a niche as a narrowing of their content. For instance, some wellness bloggers want to create a specialty in healthy recipes or even recipes

5 Things You Didn’t Know About Hummingbird High

Michelle Lopez began baking to cope with the stress of college and eventually launched her blog, Hummingbird High in 2011 Now she’s a two time Saveur Magazine “Best Baking Blog” winner and continues to wow us with the most incredible desserts. And today, we’re so excited to include her in our 5 Things series. So without further ado, here’s 5 Things you might not know about Michelle… I moved around

Brand Biz: Redesigning? Here’s what you need to know from an SEO pro

At CookIt, we help bloggers think outside the blog format—we help them think bigger! Often, this means that the blogger needs to redesign her blog in order to build a “house” big enough for all her ideas. But what about all the traffic and links she’s built up over the years? What if she wants to change the name and domain of her brand? We went to Arsen Rabinovich, founder

Cooking the Books: Thanksgiving Classics

You know it’s November when you start digging out those tried and true Thanksgiving recipes passed down to you from your mother and your grandmother. There’s always the classic pumpkin pie or the sweet potato casserole with fluffy marshmallows that you can’t help but make each year because come on, it’s tradition! There’s no way to get around the classics, so we’ve rounded up our favorite classic recipes (with a

What’s Cooking: November

We love this time of year because the produce is abundant and there are so many wonderful things to make! We’ve been spending our free time in the kitchen making large bowls of comforting pasta and soup, roasting our favorite fall veggies, and enjoying sweets with apple, pumpkin and cinnamon. In addition, we’ve been trying out some new recipes like these… A bunch of years back, Zak Pelaccio was cooking

5 Things You Didn’t Know About Laurie Buckle

She is our constant go-to for new playlists,  a supportive boss who is always encouraging us to think bigger and a resource for all things food. Our #CookItCrew wouldn’t exist without her and we’re so happy to share 5 things you might have not known about her today! I’m a better eater than cook — a skill I learned when I worked at Bon Appétit, and we had to go