The New Face of Influencer Marketing

It’s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food don’t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]

What’s Trending in August

If the talk around the PSL returning to Starbucks is any indication, August signals the end of summer and transition into fall. Hooray for finally making it over the summer slump! As vacation plans wind down and back to school content picks up speed, you can expect lots of cheap, easy, and quick recipes taking […]

What’s Trending in July

Summer is in full swing! Cue the sunburns, summer Fridays, and outdoor dining that’s actually enjoyable. This July there will be high demand for content centered around outdoor entertaining, traveling, and (believe it or not) back to school season. Here are some notable dates and trending topics to roll into your July editorial calendar! Notable […]

What’s Trending in June

The days are long, the weather is warm, and everyone is buzzing with excitement as school wraps up and summer plans are finalized! From Father’s Day celebrations to Juneteenth cookouts to Pride Month parties, June is stuffed full of opportunities to create captivating content for both brands and influencers. Here’s a list of notable holidays […]

Facebook & Instagram Best Practices for Influencers

Everyone knows that social media algorithms are constantly changing, and Facebook and Instagram are no exception. That said, these platforms are trying to be more transparent about how content is ranked, shown, and moderated. Check out the official statements on “How Instagram Works” and “How Facebook Works”. There are many resources out there with tips […]

How to Attract Brands as an Influencer

As an influencer, getting a brand’s attention requires a lot of work. So how do you do it? While there’s no one-size-fits-all answer to this question, there are many proactive ways to up your noticeability on your social platforms. Whether you’re fielding negotiations yourself or you’ve got a kickass team handling it for you (shout-out […]

What’s Trending in May

Cue the yearly “It’s Gonna Be May” JT memes because this year is flying by! Between grad parties, Mother’s Day celebrations, and Memorial Day barbecues, May marks the unofficial but much anticipated start of summer. As we transition into the warmer months, the conversation across the social landscape will turn to backyard parties, road trips […]

How To Get Verified On Instagram

instagram

Everyone is after that coveted blue checkmark, but how do you actually get one? We got the inside scoop from IG HQ on how to get verified on Instagram. Spoiler alert, it’s a waiting game. What is a verified badge? A verified badge is a blue checkmark that appears next to an Instagram account’s name […]

What’s Trending in April

The sun is shining, birds are chirping, and everyone is sneezing which can only mean one thing…April is here! This month contains a treasure trove of holidays and topics for both brands and influencers to create killer content. Read on to discover what trends consumers are embracing as we head into Q2.   Notable Dates […]

What’s Trending in March

Spring is right around the corner, temperatures are creeping up, and consumers are itching to put away their winter coats (even though it’s still freezing in a good chunk of the US). From Mardi Gras to spring cleaning to casserole recipes, there’s no shortage of seasonal trends for brands and influencers to incorporate into their […]